As a free service that we can access, we are already used to YouTube showing us ads of greater or lesser interest. Generally we can skip them by pressing the corresponding button and we will only lose a few seconds, but the number of users who are receiving up to 5 ads before the video is growing… and they cannot be skipped.
It seems that YouTube is testing a new method to serve its advertising, as complaints about it are growing, but it is not yet something massive.
New carousel of 5 advertising videos
This new format has begun to be reported on Twitter or Reddit , telling that they are receiving five ads instead of the usual two before starting a video playback.
Users who received 5 ads also reported that they can’t even be skipped, so they need to watch all of them in order to enjoy the video they wanted to play. YouTube has admitted that this is the case and it is not a specific incident or problem, but it has wanted to clarify that it is an advertising format called bumper in which each ad is short and cannot exceed 6 seconds.
TeamYouTube@TeamYouTube@BadGyalVeeVee hmm…this may happen with a certain type of ad format called bumper ads, since they’re only up to 6 seconds long. if you’d like, you can send feedback directly from YouTube via the send feedback toolSeptember 14, 2022 • 9:35 PM7
3
“Hmm… this can happen with a certain type of ad format called bumper ads , since they are only 6 seconds long”
Available on desktop and mobile, a bumper ad is a short video ad that plays before, during, or after another video on YouTube. The video can be up to six seconds long, and the advertiser pays based on the number of impressions, which is the number of times the ad is shown. Unlike other advertising videos, it is a more attractive format for brands precisely because it cannot be skipped, so the impact on the public is greater.
Does YouTube force us to use Premium?
Now, once it was understood that YouTube needs to finance itself so that we can enjoy the service for free and how it does so, until now there had been no complaints about the coincidence of up to 5 of these short advertising videos simultaneously, so it seems that the Google’s platform is starting to test them from this September .
Maybe they’re just testing it for user feedback, as YouTube’s previous Twitter post suggests, or maybe it’s a quiet way to make more of a case for users to upgrade to Premium, and with the ads gone for these paying users, who can enjoy the platform with fewer interruptions.
YouTube Premium is a paid subscription (11.99 euros per month) that, in addition to allowing you to enjoy videos without ads on your mobile, computer or enabled TV, while using other applications or with the screen locked, also gives the user the option of download directly from YouTube and access the music platform YouTube Music Premium.
