TikTok can take over YouTube and the reasons seem obvious

TikTok continues to sweep. The short video platform (and not so short) does not stop growing. Since 2020 he has seen how the average viewing time has been increasing and now he can say that in the United States and the United Kingdom Android users spend more time watching the content of tiktokers than that of youtubers.

TikTok is starting to eat YouTube

TikTok can take over YouTube

When we talk about video on the internet, it is very difficult not to think about TikTok. In the same way, it is very easy to believe that the main rival of this popular social network is none other than Instagram. But, perhaps, in the latter we are not making a mistake and who really want to hunt from Byte Dance is YouTube.

Because although Instagram and TikTok have competed and continue to compete with their short videos, reels, filters, etc., between YouTube and TikTok there are also movements thinking about what one does and the other. For example, YouTube launches its Shorts and TikTok increases the maximum time it allows for each video published on its platform.

Well, now it is known that the average viewing time that a TikTok user in the US and UK spends watching content on the platform is longer than the time spent on YouTube . All this according to data recorded by App Annie among Android users. Something that is also not surprising seeing that they are no longer just dance videos and new and interesting tiktokers are arriving.

However, beyond the exhibition, the truth is that it is an important milestone. Because on YouTube there are 2 billion users, while TikTok only has 700,000 users. So what they are telling us is that although the overall time is higher on YouTube because there is a larger user base, on TikTok it is consumed on average more time. That is what any platform really wants, for its users to be more active.

Is YouTube struggling against TikTok?

EO El Output YouTube

With this average viewing time data, it is easy to think that YouTube is in a hurry. And yes, there is part of the reason in this statement, but we cannot forget that behind the platform is Google. Even so, if the reasons that led to the disaster of today’s most important video platform do happen, it could be quite obvious.

  • The first of all would be the current problems that many users have when it comes to being notified of new content published by channels they follow and for which they have all notifications activated. Sometimes they do not arrive and that when you follow many channels is frustrating for the user and the creator himself
  • The second is the recommendation or discovery system , it should be smarter and more effective like Tiktok’s. Because leaving aside the interface that is always serving you new videos, there are times on YouTube that you don’t understand why you see pools full of trending things with the amount of quality content that exists
  • The third would be related to monetization , although it is true that it would be a swampy terrain from which it would always be difficult to be satisfied, whatever part you are, in recent years it has been a problem for those who wanted to make YouTube their preference
  • Finally, YouTube has also jumped on the bandwagon of short videos and seems to push Shorts, a replica and new format that is very green, that does not work so well and that honestly should not be a priority. What’s more, the platform should improve what made it important.

However, whatever it is, it is clear that YouTube has to put the batteries so that they do not eat the toast. Because if TikTok better organizes its application for the organization of content, it gives options for the display of each user you follow, lists, etc…. it could be a tough match for any video platform.