The metaverse that the Meta company has made so popular is evolving by leaps and bounds, and more and more companies will join it by offering their own services. The last to join the metaverse has been Orange, which has opened a store in it, thus becoming the first operator in our country to open a store in this virtual space. We tell you more about it.
As we say, with this movement Orange has made history. This Orange initiative is part of the initiatives of the Orange Group which, at a global level, aim to exploit this virtual world, offering its customers a unique experience.
A store in the metaverse full of possibilities
This Orange store in the metaverse will exhibit products from all kinds of brands such as Oppo, Honor, Huawei, Samsung, Xiaomi or Google, in addition to Meta itself. In this store, the customer will be able to access demos, promotions and the Orange online store, in addition to being able to manipulate the 3D versions of these devices to see what they are capable of offering us. This will be possible thanks to the agreement that Orange has reached with Meta to include the Meta Quest 2 in its portfolio of virtual reality devices .
As if it were a real physical store, customers who access this metaverse store will have the opportunity to be served by a commercial in the form of an avatar who will inform us of everything we need to know. This experience will allow customers to live an experience very close to the real one from the metaverse. The creation of this store will also allow Orange customers to enjoy exclusive benefits and events that will be renewed week after week .
Customers who enter this store will also see how they can purchase the products offered by Orange with interesting discounts that can be cashed in at any physical store . For this, the process is very simple, since the customer will only need to register with their email and in it they will receive a code that they must redeem when making the purchase in the physical store.
This new space inaugurated by Orange will have three quite different areas : a commercial area, where we will have advisors, products and services and exclusive promotions of this digital environment; another area devoted entirely to leisure, with competitions, games and audiovisual content from Orange TV, and lastly an amphitheater where it will be possible to virtually attend all kinds of events.
Access to this store is completely free and very simple . In order to access, you can enter through the computer (with 2D vision) or with VR glasses from home or in a physical Orange store.
Regardless of this virtual store in the metaverse, Orange offers much more for virtual reality thanks to its Immersive Now platform, developed by Orange and available on both iOS, Android and Meta Quest. This platform gives access to exclusive content designed for virtual reality, since it gives us access to more than 100 immersive experiences, among which we can find content from the best film studios and even movies, animated short films and documentaries.
Diego Martínez , director of the Residential Business Unit of Orange: «with the opening of our store in the metaverse, we have become a pioneer company in this environment, deepening our commitment to innovation and digital transformation and, what is more importantly, improving the experience of its customers who thus have another point of contact with the company».
