Intel enters the graphics card market with more force than expected

There’s no doubt that the Intel ARC has been controversial upon its release, from continued release delays to initial driver issues. The truth? They have not given up and are working as hard as possible so that they are not a repetition of the infamous i740 and that as users we appreciate it. Well, it seems that the efforts to get a piece of the gaming graphics card market are paying off. How are the sales of the Intel ARC going? Well, better than expected.

We must start from the fact that Intel’s strategy with its ARC graphics cards at the moment is to gain a position in the market. So they are choosing to sell a good part of their production with much lower margins in order to attract the public towards their gaming GPUs. However, the sales results are placing them in a much better situation than we initially expected, which means, in principle, that it is not a simple attempt. Although if we are honest, its limited distribution in our country is one of the things we like the least. What’s more, we expect an official launch in Europe.

Intel enters the graphics card market

The Intel ARC already tie in sales with the AMD Radeon

It was clear that the graphics card market was not going to grow due to the entry of a new competitor, but rather that we would enter a zero-sum situation, in which the different participants that were already in it were going to give up part. of its market share to the new entrant. And what has happened? Well, NVIDIA has not been affected at all because it has long since achieved a mental share among potential buyers that is difficult to erode. and AMD? Well, it is seeing its market share eroded by sales of Intel ARC.

Ventas Intel ARC Grafico Jon Peddie

And we are not saying it, but the prestigious report that Jon Peddie launches every quarter on the sale of this hardware component, especially in the dGPU section that refers to traditional graphics cards that are not integrated into the processor. central. And what do we find? Well, during the third quarter of 2022 both tied in terms of market share with 9% each.

This would be nothing special if it weren’t for the fact that the blue brand gaming graphics cards have had a very limited sales distribution and are limited to the lower-middle range. Not surprisingly, the ARC A770 has performance on par with NVIDIA’s RTX 3060. So despite the fact that the green brand continues to sweep the market with a domain that is still a de facto monopoly for the green brand, it cannot be said that the Intel ARCs are doing badly in sales, but rather contrary.