When it comes to careers in social media, the content creator is one of the most popular. Content creators in platforms such as YouTube and Facebook enjoy fulfilling careers, though there was a time when it was simply a passion project with no monetary value. These days, many companies try to get the attention of popular content creators due to their rising subscriber count – going for collaborations that greatly benefit both parties.That said, the career of a content creator isn’t always sunshine and rainbows. As influencers gain more and more followers, they are also expected to provide the content they’re best known for at a consistent pace. It isn’t always easy, and much like any other career, content creators can often suffer from overwork and burnout.
Fortunately, modern tech is making things easier for content creators and company owners alike. Here’s how content creators can benefit from artificial intelligence.
Understanding the algorithms
For those looking to make their mark on YouTube, the YouTube algorithm is one of the most crucial parts of their rise to influencer status. The idea is to get the attention of the algorithm and make it more likely for their content to be featured on the average user’s feed. It can seem like a straightforward task, but search algorithms have a habit of being strangely fickle.
Fortunately, the YouTube algorithm is also one of the friendliest. For example, an aspiring content creator will often find the keywords they need for titles by simply looking at the recommended bar. The most popular videos on the platform can also be used as a roadmap for your own content. For example, you can copy the format of their descriptions and the placement of keywords.
One reason why AI benefits content creators so much is that the algorithms push content forward based on prerequisites. For example, the Google algorithm looks into user experience (UX) over everything else, thanks to recent updates. Companies that want to rank their websites higher on Google would do well to focus on UX in an attempt to get the attention of the algorithm.
Content creators can do the same thing based on the most popular content on the platform. It offers a roadmap that makes it much easier to develop content, whether on Facebook, YouTube, TikTok, or anywhere else.
The potential to market your brand
As content creators grow more and more popular, it’s only natural to build a company around your brand. As a result, more systems will come into play, and AI will play a more prominent role. Instead of only relying on algorithms, you can use services such as Dataloop.ai for end-to-end data management, as well as video annotation. In addition, the closed captions you use on your video content are also handled by AI.
Content creators have every opportunity to succeed, especially if they consider the many benefits of artificial intelligence. While hard work, consistency, and passion are still needed to build a meaningful career, using AI can help streamline most processes.