In a clear case of “the one who warns is not a traitor”, it has already been reported that this 2023 would mean the end of the possibility of sharing a Netflix account. Whoever wants to save, should contract the new subscription with ads for 5.49 euros per month, they should have thought from the OTT.
The fact is that the deadline in which Netflix will not be able to be shared with people outside our home is getting closer and closer. This will be the term and the process to evict your colleagues from the shared account.
Netflix against account sharing
According to the streaming platform, there are more than 100 million households that share the password to view their content. Obviously, setting a limit to this is one of the company’s priorities, who seek to generate greater profit and feel that many subscriptions are lost along the way if they end up with four subscribers from a Premium account and only pay one (for the future). company, expenses are usually shared between subscribers).
The OTT has already made it clear that “a Netflix account is intended for people who live together in the same household” . So far they were a little lax beyond making it clear in their terms of use, but that will change starting in March.
In the presentation of the results of the last quarter of last 2022, Netflix has made it clear that it intends to end this measure, although it will not be very popular among some subscribers:
“Later in the first quarter, we hope to start rolling out payment sharing more broadly. Today’s widespread account sharing (more than 100 million households) undermines our long-term ability to invest in and improve Netflix, as well as build our business. While our terms of use limit the use of Netflix to one household, we recognize that this is a change for members who share their account more broadly. So we’ve been hard at work creating additional new features that enhance the Netflix experience, including the ability for members to check which devices are using their account and transfer a profile to a new account.
As we roll out paid sharing, members in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with . As is the case today, all members will be able to watch Netflix on the go, whether on a TV or mobile device. As we move through this transition, and some borrowers stop checking out because they don’t convert to additional members or full-pay accounts, near-term commitment, as measured by third parties like Nielsen’s The Gauge, could be negatively affected. However, we believe the pattern will be similar to what we have seen in Latin America, with engagement growing over time as we continue to provide great programming and borrowers sign up for their own accounts.”
You will have to configure which devices are from your home
In addition to the possible paid shared subscriptions, what the user will have to do to kick out devices that are not theirs is to set up a “Netflix home” . The platform itself will also automatically identify which devices belong to the same household using information such as IP addresses, device identifiers and account activity.
When you sign in to an account from a device outside your home or start using the device frequently, you may be asked to verify before you can use it to watch Netflix or change your home settings Netflix to confirm that the device using the account is authorized to do so.