What is Decentraland and why is everyone talking about it?

What is Decentraland

Since Mark Zuckerberg pronounced the word “metaverse” at the end of last year, practically every human being on the planet has pronounced it at some time. There is no article on technology, virtual reality or artificial intelligence that does not refer to that parallel, virtual and digital universe in which they say we will live in a few years. A kind of dystopia in life to which many gurus see us doomed, whether we like it or not.

Decentralized and without ‘big brother’

The problem with this stampede that has occurred to conquer the metaverse is that it has brought us many companies that want to take over it. There is no corporation that does not want to be the one in charge and that is why in the near future we will see “decided bets” that will try to take as many users as possible to become the owner of that virtual universe. But what if things don’t go their way and what users are looking for is a decentralized environment?

That is precisely what Decentralland is betting on, for being a universe where there are no rules set by a company that decides what we can do and what we can buy. The key to this development, which has been with us for two years now, is that it runs through the Ethereum blockchain (to store information and maintain property records through NFT) and offers total freedom to users, not only to buy parcels (called LAND) or goods with a cryptocurrency (MANA), but it goes a step further by providing creation tools for ourselves so we can make our work profitable.

What sets you apart from the rest?

What is causing Decentraland to catch on among users is that it is supervised by a non-profit organization such as the Decentraland Foundation, and what the players do does not follow an agenda previously imposed by anyone. It is simply all those who participate who are organizing and adapting to the needs of the community. Thanks to this possibility of manufacturing in that universe, companies have appeared that build you a house or that generate services for which real employees are needed, within the virtual environment. This is the case of Decentraland itself , which published a job offer last year looking for a “casino host” that included a salary paid in MANA.


This ability to create objects or services that can be bought or sold in that metaverse allows real business between users , without the participation of an intermediary that limits what we do and that, if necessary in the future, could go bankrupt, close its doors and take the money with them. Here it is the community that comes to be managed, as a society in which factors such as supply and demand act, not only of product prices, but also of jobs, trends, fashions and that ends up being balanced naturally as it happens in a real society.

This feature is what is leading more and more users to try this virtual experience that the metaverse takes seriously, not as a way to earn money through a bubble that we will see how long it lasts, but as a progressive, decentralized experience, secure and managed through the decisions made by all participants.