Video content is so ubiquitous these days that it is really hard to stand out from the crowd. Every company wants a video to showcase what they do and they all generally want the same thing; for their video to look good and help sell their product. With video equipment and editing software becoming more available at a consumer price point, it is hard to get companies to shell out for the real deal. If you can show that your videos are considerably better than the rest, then you’ll be set for life. This article aims to show you how to make your videos stand out and be more attractive.
Try To Find Something New
The first thing that is going to turn away a potential viewer is thinking that they’ve already seen a version of your video. If they aren’t gripped in the first few seconds they are very likely to lose interest and click elsewhere. As mentioned by signaturevideogroup.com, the content must be specifically tailored for your audience. If you know what those people are excited by then this allows you to tell a story that could be unique to them. The phrase, “There is nothing new under the sun”, is pretty defeatist and definitely shouldn’t stop you from trying a new angle. Don’t just copy someone else’s idea, put your own spin on it. This is one of the best ways to make your videos stand out.
Edit With Purpose
The way a piece of film is edited completely dictates the rhythm of the content. If the edit is dull, the film is dull. Editing is a real art and takes many, many years to master. If you want your videos to be good, you’ll have to spend a lot of time refining your edit. If a cut isn’t working, take it out and try something else. If you have footage that you don’t end up using, that’s okay! Make sure that every cut you make has a distinct purpose. This way, every frame has meaning and adds to the story. Another good thing to try, if you want your edit to be more punchy, is to cut on impact. Think of this as how you might see an action film edited. Quite often, if one character punches someone, there will be a cut just after the impact of the punch. If you do this in quick succession the viewer gets a sense of each punch and feels their impact more. Getting your edit tight is super important when it comes to making your video attractive and stand out more.
Don’t Forget About The Sound
Although the film is considered to be a visual medium, the sound is also very important. The audio often gets overlooked by amateur filmmakers and as such their videos suffer. The thing with sound is that it is taken for granted by the viewer. If the sound is good, then it isn’t noticed. If the sound is bad, then it really is noticed. I’m sure we’ve all seen interviews on youtube where there is a constant hiss over the recording or really loud background noise. Hiring a professional sound recordist is essential if you want your films to be of high quality. If that is not possible, you might want to consider whether it is worth including any real sound in the video at all and instead just use a backing track or voice-over. Getting the audio to sound right in a video is difficult, but your audience will quickly switch off if it isn’t good.
Pick A Good Title
Click-bait titles are everywhere online, it’s hard to believe that they work. The reason why they are so prevalent is that they do work, and you have to come up with a good title if you want someone to watch your video. Before someone has even clicked on it, you need to give them a reason to click on it. A suggestion of something; new, shocking, or life-changing is generally a good way to go. If your content doesn’t have a good title, it’s unlikely people are going to see your work.
Lights, Camera, Action!
Creating videos can be fun and exciting. Seeing your work come together and realizing your vision is very rewarding. However, it can also be challenging and frustrating when the quality of your videos is lacking. What’s more, trying to get your videos to stand out from the crowd is especially difficult. You need to make sure that you are presenting; something new, something that is edited well, and something that sounds great. If you’ve got all of those things then you might just make an impression on someone.