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The world is moving online. But, today, if you want to win the market, you have to be on some Ecommerce platform or create one of your own.
Now, creating a platform needs you to have excellent financial backing and a team of experts who can manage and maintain it.
But, establishing yourself on a platform might not be that difficult and time consuming.
However, you still have to consider some factors before choosing a platform.
Wondering what those factors are?
Well, here are seven factors that you must consider before choosing a shopping website.
1. Platform cost & payment procedure
Before choosing a platform, you must know how much it will cost you to be there. Some platforms cost more than others but offer extensive features, while others charge less but do not provide the necessary tools.
Moreover, you must decide the kind of payment method you’ll be featuring on your website for accepting customer payments.
Ensure that the platform you are choosing provides all the necessary payment options from Bank linking to PayPal.
It would be best if you did not let your customers feel stranded with payments at any point, as that can lead to cart abandonment.
2. Growth prospect
Every business, be it a brick-or-mortar shop or an online store, has a common growth goal.
Before choosing the platform, make sure that it is allowing you to grow in the right direction.
Some platforms may look attractive on the outset but are not future-driven.
To be future-driven, a platform must integrate special features to help a business prepare for the upcoming challenges and meet them comprehensively.
You must do an R & D on how well your favorite platform has performed all these years.
3. SEO orientation
SEO or Search engine optimization is vital for an ecommerce store. However, without appropriate integration of keywords, alt texts, images, and blog posts, a platform cannot work that well in the future.
While deciding your platform, see how they are ranking on Google’s SERP. Then, type in the relevant keywords and see where your favorite store is in the results.
That will give you an idea about the performance of your store.
Moreover, please do not rely on ad results as they do not last for long. Instead, Google values platforms with an excellent organic reach achieved by integrating title tags, meta descriptions, etc.
4. Security technology
Does your favorite platform have HTTPS (hypertext Transfer Protocol Secure) encryption? Can you spot the grey padlock, or the HTTPS written before the site url?
If not then, it is a clear sign for you not to trust it.
HTTPS encryption enables a website to operate in a secure online environment. It does not allow hackers to creep in and trace the customers’ credit, debit card, and bank details.
When integrated with an SSL or Secure Socket Layer certificate, an HTTP website becomes a secure connection.
An SSL certificate is a security technology that encrypts the data transfer between a client and a server through Public Key Infrastructure.
An SSL comes in two forms, namely, a wildcard SSL and a Regular single-domain SSL.
A regular SSL is used for small websites with a single domain or subdomain, but a wildcard SSL certificate would be a better option for an eCommerce website. And why would that be? You may ask. Well, a wildcard SSL can protect a website’s primary domain along with its subdomains to level 1.
You must be wondering how this certificate can ease things up for your ecommerce business website? I am going to spell it out for you in simpler terms.
If you are an ecommerce owner, you probably have plans to expand in the near future, which will translate into adding new subdomains such as blogs, new product collection pages under your main domain.
Investing in separate single-domain SSL certs for each new subdomain that you add can prove to be a costly affair, not to mention the added cert management hassle. This is where buying a wildcard SSL certificate can sort things out for you. If you are concerned about stretching out your budget, we recommend going for a cheap wildcard SSL cert such as the Cheap RapidSSL Wildcard SSL cert that does the job of keeping hackers away at an extremely low cost! Not to mention enhanced SERP rankings and improved customer trust. Buy one today!
5. Customer support systems
Attending to customer needs is an integral part of a business; you cannot go easy on that as it can cost you an entire customer base.
The platform that you choose must have a robust system for customer attendance. The website must not crash due to bugs, and make sure that your customers don’t have to dig deep to connect with your business.
You must also have your professionals in the backend to ensure that no call goes unanswered.
Unattended customers spread lousy word of mouth about your business by posting bad reviews and poor ratings.
6. Responsive themes
A robust business theme is responsive. The entire store must not take more than 2-3 seconds to load, where most websites fail.
A responsive theme has features like a clear Add to Cart button, a Sign up for Newsletter button, a dedicated section for every day offers, rewards, and programs where a customer can come and see what’s buzzing.
Even if your favorite platform has simple theme interfaces but extensive features, it is worth going for.
Don’t look for how attractive a theme looks on the outset; instead, look at how many valuable features it contains.
7. Technical staff availability
Having technical support by your side gives you the much-needed confidence to try out different plugins and features without hesitation.
With a technical staff at the back end, you might end up getting stuck with the platform and lose your customer base.
Your customers don’t care why and how your site got down; all they care about is that you wasted the valuable time they decided to invest in you.
So, before finalizing your platform, make sure that there is 24×7 support available for you at least five days a week.
Choosing a platform for your website is the first and the most crucial step. If that is done right, your online business can easily flourish without any hindrance.
You must know what features do you expect your eCommerce website to have and see if that platform offers them or not.
Moreover, it must also have features like an SSL certificate, a range of theme options, plugin integration, 24×7 technical support, SEO integration, and a robust payment and pricing method that suits your customers.
So, consider these seven points given above while choosing a platform and ensure that you never land in trouble with your website in the future.