Reservations for the eagerly anticipated iPhone 15 have officially kicked off, available for purchase since last Friday at 2:00 p.m. (Spanish peninsular time). Enthusiastic customers are now able to secure their Apple phones ahead of their release, but there’s a notable distinction between making a payment and the actual availability of these devices. It’s precisely in this regard that Apple, based in Cupertino, is currently facing challenges, as recent reports confirm. If you’re curious about the details and how this may impact you, this post will provide the insights you seek.
Various factors contribute to the current issues that Apple is grappling with, and it’s worth noting that not all iPhone 15 models are equally affected. Some devices are encountering more pronounced availability challenges. Ming-Chi Kuo, known for sharing insider information, brought these concerns to light, which have been echoed by the English-language news outlet 9to5Mac.
Surprising Success of the iPhone 15 Pro Max
The iPhone 15 Pro Max is emerging as the most affected model, and the reasons are intriguing. According to Kuo, “the demand for the iPhone 15 Pro Max is surpassing that of the iPhone 14 Pro Max during the same period last year.” Given the iPhone 14’s sales, there were speculations that Apple might adjust its sales expectations downward. However, demand is just one piece of the puzzle. Kuo explains that “waiting times for the iPhone 15 Pro Max are longer compared to other models, yet this isn’t solely due to heightened demand.”
9to5Mac reports that “current iPhone 15 Pro Max shipments are lower due to a late start to mass production, and manufacturing challenges are more pronounced than with other models.” Therefore, the situation comprises three key ingredients: unexpectedly high demand, a delayed commencement of mass production, and more intricate manufacturing processes.
Shuffling the Deck
As the saying goes, “the chickens that enter through those that leave,” and in this scenario, it plays out with the iPhone 15 Pro Max being impacted by these three factors, while “the iPhone 15 and the iPhone 15 Plus are barely on par with last year” in terms of demand. Consequently, the standard range of these new phones is experiencing demand figures reminiscent of the previous generation.
Now, with the iPhone 15 and iPhone 15 Plus holding steady at last year’s demand levels and the iPhone 15 Pro Max exceeding expectations, 9to5Mac explains that demand for the iPhone 15 Pro is trailing behind last year’s iPhone 14 Pro. Ming-Chi Kuo suggests that “more premium users are switching to the iPhone Pro Max this year” as a possible explanation for this model’s increased demand. Consequently, if you’ve reserved an iPhone 15 Pro Max, it may take longer to receive your device.