Just a few weeks ago Apple introduced a new function to continue increasing the privacy of its users, Tracking Transparency , or tracking. A novelty that allows us to decide whether or not we want to allow the applications that we install on our mobile device to track us. That is, to avoid once and for all that they monitor our activities in order to show us advertising focused on our tastes.
With the arrival of this new feature on iPhones, any user could decide to deny the permission. In order that the apps cannot track information outside of that same application. Although this promise that we will be able to prevent them from recording our activity without our consent may not be as effective.
Apps avoid Tracking Transparency
According to the Financial Times, third-party applications could have found other methods in order to avoid Apple’s Tracking Transparency. In addition, in this investigation it has ensured that the developers still manage to be able to identify iPhone users, even if they deny said permission.
In addition, the most recent data has shown that only 16% of users who have an iOS device worldwide have decided to continue giving it these permissions. Therefore, it has been discovered that the developers have used other alternatives to be able to continue with the follow-up of those people who decided to reject the trace. A measure that has not been liked by various platforms such as Facebook. However, it was very well received by the vast majority of people who have wanted to escape from this follow-up.
From this means they ensure that third-party applications can still collect the data of 95% of iOS users thanks to the use of IP addresses obtained from the terminals and the corresponding networks that they normally use. The method they have used for this is known as “ fingerprinting ”, since it is a technique with which they manage to evade the blockade that this new app from the American manufacturer has implemented. Likewise, it is a method that is prohibited by Apple. So it may also be the case that they use the technique of “probabilistic methods” to avoid problems with the North American company.
Although the most striking thing about this last information is that if Apple’s Tracking Transparency really does not work as they had promised. In other words, if you are unable to prevent the collection of your users’ information, you could face different legal problems.