Standing out on social networks is something that is becoming more and more complicated. Every day millions of photos and videos are published in them, including your own. If you want to know some of the best techniques that will help you enhance your Instagram account , the social app par excellence, keep reading.
Standing out on Instagram is not impossible
There are a number of actions you can take if you want to attract the attention of a larger audience on Instagram. Details such as the appearance of the photos, the design of your feed or the best way to interact with the public are things that we sometimes overlook and do not give it the importance they really have.
Therefore, we are going to show you the key points that will help you stand out from other creators of this highly visual platform. We go with them.
Choose a specific theme
If you are a creative person or you are just starting out in the world of photography, it is very likely that, at first, you will publish all kinds of posts on your Instagram account. At first this does not have to be a negative, because you must find a theme that works best for you, but sooner or later you must focus your posts on a more specific theme.
If you do not do this it is easy for the users who follow you to leave where they came from, since they do not know what they will find in your next contribution. Whoever follows you through the photography of a spectacular landscape may not enjoy the capture of the salad you took yesterday or, it is not the least bit interesting to see how you organize your work desk.
If you do not know very well what we are talking about, you can take a look at our article on the most creative photographers on Instagram where you will notice that, most of them, they always upload the same type of photographs. Therefore, it is very important that you find a theme that you enjoy doing for a long time and focus on it.
Use the same range of colors in your photos
Something important is having a “repetitive” style. Don’t get us wrong, we mean that the color range of your publications is as similar as possible . That way, the people who start following your account will associate those colors with you and, therefore, they will easily recognize your photos among those of the other accounts.
There are many chromatic styles: from just publishing photographs in which the color white predominates, others that follow the well-known orange & teal or, for example, there is the style of accounts such as @beckiandchris whose theme is rather dark.
Watch your feed
Speaking of the colors that represent your posts, something that is also very important to highlight on Instagram is the design of your feed . This section works like an artist’s portfolio. Whoever enters to see your profile will find it fully, so the style and design of your gallery should attract their attention if you want them to decide to press the continue button.
If you want to take the feed to the next level, there are accounts like @facesdeumreflexo , which we already told you about when we saw the most inspiring accounts on Instagram . Here individual posts become a work of art when viewing the feed .
If your theme lends itself to it, publish videos
Surely the expression of “a picture is worth a thousand words” will ring a bell, and it’s true, but a video is worth a thousand images . Well, perhaps we have exaggerated a little, but in an ultra visual network such as Instagram, the videos are the kings that attract the attention of the public.
If you want more people to see your content, you should ask yourself the question: could I publish videos on the same subject as the rest of my publications? If the answer is yes, and you are ready to do it, go ahead. Little by little you will realize that a post in video format captures more attention than a single photograph and, therefore, more users will begin to follow you. As long as what you show is interesting, of course.
A clear example of this can be the account of @filmmkrs where a photograph can have about 1,500 likes and a video reach more than 10,000 reproductions .
Use the correct aspect ratio
A “novice” content creator mistake is posting photos with random aspect ratios. If you do not know this term, an easy way to understand it is to think about the arrangement of the photograph and the percentage that it occupies on the screen.
When viewing a publication, if it is vertical it will take up more space on the screen than another horizontally. Therefore, it is difficult for those who are browsing Instagram to go unnoticed in vertical photography. But here is not the thing.
This social network does not support any dimension in the publications. The optimal resolution for post vertical is 1080 pixels x 1.35o, ie an aspect ratio of 4 x 5. You will find these measurements in many of the photo editing applications for both PC and your mobile phone. And, if you edit your photos from the latter, we leave you a video from our YouTube channel in which we show you some of the best editing apps for your smartphone:
Find the hashtags that work best for you
Using hashtags is, perhaps, the recommendation that everyone makes if you want to enhance your Instagram account. But be careful! Those kinds of practices are a double-edged sword if not used correctly.
Although it seems obvious, we recommend that you use related hashtags for your posts . Do not be put off by the #PicOfTheDay, #Monday or #Photography typical with many visits but it ‘s incredibly easy to lose your publication among all post using that hashtag. For example, if you upload a photo of your workplace, some interesting tags might be: setup, desksetup or setuptour.
Encourage your audience to interact with you
One of the best techniques you can follow to enhance your account on this social network is to improve your relationship with the users who follow you . At the end of the day, whether your posts work better or worse depends on those people interacting with them. If a post moves a greater number of people, Instagram will understand that it is an interesting publication and will show it to a greater number of users.
Therefore, we recommend that both in the Instagram stories and in the footer of your photographs you encourage your followers to leave you comments or answer questions that you ask them.
Use everything Instagram puts at your fingertips
And now that we are talking about one of the techniques to make Instagram more visible to your publications, another good practice is to use everything the social network puts at your fingertips. From the different functions that you can add to your stories, the labels, the direct ones or the possibility of adding your location to your publications.
At the end of the day, Instagram is a company and wants everyone who is in its service to use all the functions added to it.
Be different, but still be yourself
The last tip may sound pretty to you: Be different from the rest, but still be yourself . What good is it that you copy others in your posts if you can not contribute anything different to them. Of course, you can perform actions similar to what other users do if you like their work, but don’t copy, get inspired .
Time to put all the tips into practice
Having seen all these tips, it’s time to start applying them to your account and your posts. If you are not comfortable with all of them, you can try using some for a while and later use the rest at the most appropriate time.
What we do recommend is to enhance that social part, which allows your followers to feel close to them. You may create amazing photos or great videos, but if users do not feel that closeness that we mentioned, your posts will not work as they should among the public.
