Modern day distributed smartphones runs on artificial intelligence (AI), just as led by Apple and Samsung. Though both companies have strong AI platforms, their takes could not be more diverse. So let’s explore how they each use AI and figure out what makes them different.
Apple: We focus on AI Integration and Privacy
What Apple’s working on with AI is all about deep integration with all its own devices and prioritizing the user’s privacy. The front line here is Siri, Apple’s ubiquitous voice assistant. While Siri has come under fire for not catching up with Alexa and Google Assistant’s understanding of complex queries, Apple is working on that. OpenAI’s ChatGPT will seemingly make Siri smarter with the integration of the AI-generated ChatGPT into the iOS 18.
One of the things Apple is good at, and has thought about a lot with AI, is how much processing happens there locally on the device. Whatever data you send to the cloud—facial recognition through Face ID or photo recommendations—Apple puts policies in place to keep your data secure. Central to Apple’s AI ecosystem, though, is this emphasis on privacy.
Samsung: AI Powered by the Cloud
Samsung’s AI, spearheaded by voice assistant Bixby, does things differently. While Apple uses its local processing for more basic tasks, it leans on the cloud for more advanced AI duties, significantly different from Samsung’s usage. Samsung is building Bixby to work with their broad range of products, and it’s an important piece of Samsung’s Internet of Things (IoT) ecosystem.
Despite Samsung’s work to improve the Bixby natural language features, it’s lagging behind competitors like Google Assistant. First, its ability to understand and respond to context has improved, but is not as accurate as industry leaders.
Privacy vs. Power
Compared to AI, Apple takes the cake for integration and privacy, with much of its AI running locally to make sure data is secure. On the other hand, Samsung is staking its future on a much larger, cloud-based AI, but it’s hindered by privacy fears as well as the accuracy of the actual function.
The war between Apple and Samsung AI is not over as both companies continue to push the bar and make mobile experience better for the users but on different notes.