Microsoft is celebrating. The launch of its new Xbox Series X and Xbox Series S is being a success, and the brand already boasts record numbers throughout its history, so it has not hesitated to share its joy with all users. Although of course, as usual, she is still reluctant to talk about numbers.
A record release
According to the brand, its new consoles have managed to reach record figures in the history of Microsoft . More consoles have been sold than in any previous generation, and the highest percentage of new users has been achieved for any previous generation. This means that new users have opted in this generation for Microsoft’s proposal, which reflects the good work that the company has been doing in terms of attracting new users.
The figures are really good for the company, however, it should be noted that behind the feat of making it the largest launch of the company in its history there is also a macro launch deployed in 40 countries around the world. Knowing that previously the previous releases were not so global, it was expected that the arrival of the new Xbox Series X and Xbox Series S would get good numbers.
Xbox Game Pass: A Gold Mine
But if there is one piece of information that is particularly striking, it is the number of users who have signed up for the Xbox Game Pass subscription service. According to official figures, 70% of new consoles have access to the service, which means that 7 out of 10 new Series X and Series S sold have given Microsoft new users who will religiously pay for the service month to month.
In any case, it would be necessary to know exactly if all these users will maintain the service in the coming months or if on the contrary they have come through promotional coupons to try Xbox Game Pass for a free month.
But seen the seen, Microsoft’s plan seems to work. The company is interested in users betting on this very interesting subscription model, which allows them to have a large number of user base with a monthly payment model that rents to the company month by month. It is true that large acquisitions of development studios involve a large outlay, but taking into account that we are talking about a giant like Microsoft, the strategy is more than affordable for them.
Now it only remains to see what other studios will join the Xbox Game Studios portfolio and, above all, what homegrown games will manage to give the expected blow to the table that is expected by the group. With the release of Halo Infinite delayed, Microsoft needs to prove that they are capable of releasing compelling games, or else their user share will drop, and rightly so.