Pluto TV is a free TV platform that offers a wide variety of channels to watch. It is the first AVOD (advertising-based video on demand) platform in Spain. Among its content, we can find comedy, crime and mystery, musicals, sports or children’s programs. However, what is most striking about Pluto TV is that it is free. Just by accessing the application, you can start viewing any of the channels that are available without any problem. Pluto TV can be viewed from different devices.
But, is it profitable for Pluto TV to offer all this content completely free of charge?
There has always been free television
Television was free for a long time, and in fact it still is. But as the years have progressed, the different operators have been offering their future clients pay TV packages to be able to enjoy more content.
In addition, to this we must also add the rise of streaming platforms , which also offer a wide variety of films and series of their own production, which are exclusive and will not be broadcast elsewhere.
That is why we have become accustomed to paying for television content over time, and for this reason it is rare for us that Pluto TV is free.
Advertising, the key
How do free TV channels make money? The answer is very simple: with advertising. This is one of the best known and classic ways that television channels have to deposit money. The ads that we hate so much every time they are aired are what give these channels an economic injection.
In the case of Pluto TV, the exact same thing happens. The platform broadcasts television channels just like another company can, broadcasting the ads for that channel. But in addition to those, Pluto TV also adds its own commercials.
In other words, to generate money, Pluto TV adds its own advertisements on its website. In this way, the business is profitable and the platform can offer the content for free without any problem. The television channels that are broadcast through the platform allow this because their way of monetizing does not change.
YouTube also does something similar, broadcasting ads on the videos of the channels that are monetized, making them profitable.
Thus, advertising is the key that allows a platform like Pluto TV to be able to broadcast a wide variety of content (up to more than 12,000 hours) for free in a profitable way. Still, should they go wrong, the platform could change its business model and become a paid service.
In case this happens, don’t worry, as there are other alternatives to Pluto TV that offer free movies and series.
