It’s been several months since Apple‘s new iPhone 12s were launched. They were marked by delays due to the pandemic, especially the ‘mini’ and ‘Pro Max’ models. However, its first weeks on sale could be more than enough to analyze the trend of these devices and which seems to be the favorite for the public. And be careful because there are some surprising data.
The standard model seems to be the favorite
Several days ago Omdia published a study in which it showed the best-selling phones of the year 2020. Curiously, the smartphones launched by Apple in October and November, despite having been much less in the market than some competitors, managed to sneak onto the podium .
Overall, the iPhone 11 reaffirmed itself in a first with 64.8 million units sold, followed by far by the iPhone SE 2020 with 24.2 million. The third place also corresponds to a device from the apple and in this case to one of the recent ones, since the iPhone 12 sold 23.3 million units since it was put on sale on October 23. Behind Apple’s are three Samsung mid-range and low-end devices. In seventh place the iPhone 12 Pro Max appears already with 16.8 million having been put on sale on November 13. Closing the TOP 10 is the iPhone 12 mini with 14.5 million, surpassed in between by another Samsung device and one from Xiaomi.
The iPhone 12 mini doesn’t work that bad
The news broke several weeks ago that Apple was going to stop making the iPhone 12 mini soon. Although it could have a negative reading that leads to think that this was being a failure, the truth is that studies like this completely dismantle that theory. It is true that the trend remains to be seen in the first quarter of 2021, but probably the origin of the discontinuity of this device lies more in an excess of production by Apple during the first weeks.
The iPhone 12 mini is not Apple’s most popular phone and probably not even the company itself wants it to be. It is a phone with a very marked market niche that, despite not being the majority, is broad enough to be significant in sales analysis. In fact, both the aforementioned phone and the iPhone SE have the prestige of being phones that fill the gap that other brands leave, since there are hardly any notable high-end phones in those sizes.
In no man’s land with the iPhone 12 Pro
It happened with the iPhone 11 Pro and it has happened again with the iPhone 12 Pro. The public opts for the smallest device or the largest. In this case there is a third party in contention such as the iPhone 12, but given that many features such as size are the same, it seems that the public chooses to save money and buy the standard model instead of the ‘Pro’.
This device does not even enter the TOP 10 of best-selling phones and although it is true that it was only a few months on the market, it does not seem to be an excuse if we take into account that the ‘Max’ and the ‘mini’ were launched even more afternoon. It will also be necessary to see the evolution of this in the market during these months, but it aims to continue in the same position. In any case, this does not indicate that it is a bad phone, only that the public it has defined is something weirder to understand. A demanding user, but looking for measured sizes, will find in it a device to match.