When we talk about Chinese mobiles, those of Xiaomi especially come to mind, although there are many brands, the vast majority, that manufacture mobiles in the Asian country. But this time we want to talk about the differences between the brand’s mobiles with those of Redmi, which is still another of its brands.
And it is that for many the difference between the mobiles of both brands is not clear, since a priori they seem the same to each other, and the truth is that there is enough truth in this when we conclude what it is that differentiates them.
Is there something that really sets you apart?
Well, when we have a Xiaomi mobile phone and a Redmi in our hands, there are really no notable differences, beyond the brand that is engraved on the body of the phone. And it is that Xiaomi is one of the manufacturers that plays the most with its different brands in the different regions where it sells its phones. A mobile can be launched in China under the Xiaomi name and sold globally as Redmi, something that does not usually happen the opposite, and this is where the real difference between the mobile phones of one brand and another lies.
And it is that between these phones there are no differences at the software level, since they share the same MIUI layer , as with Poco, and have minimal customization, but in itself, the experience of using phones of one brand and another. it is practically identical. The differences between the mobiles of both brands are more structural, at the level of marketing strategies, something that has been accentuating in recent years. Those strategies that little by little are penetrating our subconscious and we are naturalizing them with the passage of time.
A couple of years ago those news that pointed to Xiaomi mobile phones were going to go up in price spread like wildfire. Something that has indeed happened, albeit halfway. And this is where the main difference of these models lies. And it is that while Redmi mobiles have models in the entry and average range , with prices that can range from 100, with models like the Redmi 9A, up to 500 euros, in the case of Xiaomi the average price is higher . With mobiles that start at more than 300 euros, as is the case of the Xiaomi Mi 11 Lite, up to over a thousand, as we have seen in some of its top of the range. That is the main difference, the positioning in the market.
A game of trileros?
In the end, the manufacturers are guiding us, without our realizing it, towards some brands or others, although they all actually represent the same thing. Redmi was from the beginning a range of phones within Xiaomi. And it generally represented the brand’s cheapest phones. Over the years this brand spun off at the marketing level, but not structurally. Therefore, what was previously a range, became a range of affordable mobiles, while the main one, Xiaomi, positioned itself to sell us Premium mobiles.
With the passage of time Redmi has become the range of “Premium” mid-range mobiles since within the conglomerate of the Chinese, Pocophone now occupies the space it previously had, and sells the cheapest mid-range models. In the end, the ranges become brands, and the marketing messages guide us to one or the other based on our needs. This is how the big brands work, therefore the big difference is the positioning and therefore the price, cheaper Redmi, more expensive Xiaomi.
