Twitter bought Revue , a newsletter service, and soon the users of its platform will be allowed new options when it comes to sharing content and monetizing it in a simple way. Something that, all said, seems to be the trend of this 2021 on any social platform: to facilitate creators to generate money.
Twitter wants you to charge for your newsletter
Twitter announced the purchase of Revue and, although for the moment the operation of this newsletter service will remain independent, little by little changes will arrive that will make both companies become better and better integrated. But let’s go in parts.
Revue is a newsletter service like many others that already exist on the internet. The big difference is that, and this is something that not all services that offer the possibility of creating a newsletter have, it allows creators to monetize their content easily.
That and the very talent shown by the Dutch startup would have been the main reasons why Twitter would have been interested in it and finally acquired. Because newsletters are on the rise and the possibilities they can offer are many.
Furthermore, Twitter has always been understood as the social platform where things “happen”. So, knowing that they are also one of the networks where users share the content they make the most times, why not make things even easier for them?
So Revue will surely end up with a lot of optimization and integration with Twitter and that will make users of the microblogging network find more reasons to continue sharing content. Because if there is a great challenge for this 2021 in each and every one of the social networks is to allow and facilitate monetization options to the users who create the most content on them.
Pay your users to continue using your platform
We have been noticing for a long time a change in the treatment that social platforms give to their main content creators. It is true that it has always been like this, more or less, but with so many and so many options now is the time to bet on being more aggressive if you do not want to fall into oblivion.
For this reason, practically any platform is looking for monetization methods that help retain the most active users and who publish the most content. An example is TikTok and its fund of 200 million dollars or virtual currencies, but they are not the only ones.
When before there was only a video platform, a messaging platform, a photo platform, etc., it was not necessary to retain the user. Because it had no real options and the existing ones did not reach the level of exposure of these. However, now that does not happen and the options multiply.
If you want to publish videos, there is YouTube, but you can also do it on IGTV, Facebook Video, etc. In the case of being short videos, Instagram or TikTok stories. For live topics again YouTube or much more in recent months Twitch. So we could continue with a multitude of categories, so what does a platform need to prevent talent drain? Exactly, keeping him happy and that in most cases means paying for his work inside.
Twitter has taken an interesting step by buying Revue. It will be necessary to see how they assimilate it or if it serves to implement parallel solutions for the immediate future, but it is appreciated that they begin to see that the user and their content are the kings, the ones that make their business sustain.
Likewise, these movements are also important for the rest of the platforms, because if there is a change and as expected they begin to offer greater privacy, they will have to propose more solutions so that it is easy for them to charge for the value they generate and incidentally they enter that commission to continue existing.
Therefore, if you were thinking of starting a newsletter, although there are services that work great (such as Substacks) you should still try Revue first.
