The problems are piling up for Apple and its iPhone 14. The new generation of smartphones from the American company is not measuring up as expected, and it is that the rise in prices beyond the United States along with specifications that are practically identical to the models above is causing your sales not to be as expected.
The networks were filled with memes, criticism and comments to receive this family of premium mobiles due to the conditions under which they landed, becoming a somewhat cumbersome launch for the company. Now, applying the famous Murphy’s Law, where if anything can go wrong, it will, the iPhone 14 faces abysmal depreciation much faster than the iPhone 13 we saw last year.
The iPhone 14 in ruins
As usual in these cases, it has been the colleagues at SellCell who have analyzed the average repurchase value of the members that make up the iPhone 14 family. The results have been surprising, to say the least, since, in conclusion, this smartphone has reduced its value up to two times faster than the previous generation model.
The data is clear in this regard. The iPhone 14 has failed to keep its value stable and this depreciation has been twice as fast as that of the iPhone 13 and iPhone 13 mini in the same period of 10 days after its arrival. The figures are worrying for Apple, since it must find another strategy for next year, who knows if they will return to the usual prices?
Specifically, according to data from SellCell, the iPhone 14 has dropped in price by 38.4% compared to the 18.2% reduction of the iPhone 13 last year during the same period. Likewise, the iPhone 13 mini, which did not enjoy good sales numbers, saw its value decrease by 20.3%.
Pro versions are not saved
Apple’s most premium models are not exempt from this screening in terms of depreciation. The iPhone 14 Pro value follows in the footsteps of the standard version with a 31.1% decrease over its original price. This also applies to the flagship iPhone 14 Pro Max with a drop of 19.6% , thus becoming the most popular of the family. If we look back, we can see that, last year in a span of 10 days, the iPhone 13 Pro and iPhone 13 Pro Max dropped in price by 26.3 and 21.4% respectively.
An interesting fact from analysts is that during the first three days of its launch, the iPhone 14 series sold almost a million devices in China . This translates into 11% less than the sales caused by the iPhone 13 and its siblings in this same period.
There is a peculiar aspect that has caught our attention and it is how last year the most popular model was the iPhone 13 due to its low depreciation of 18.2%. On the other hand, this year, as a result of the novelties that it brings, since the base model does not have great improvements, the one that has taken most of the sales is the iPhone 14 Pro Max despite its significant increase in value.
