The New Microsoft Store Update: Faster Downloads with a Privacy Catch

Microsoft has recently revamped the web version of its Microsoft Store, offering a more streamlined and faster experience for downloading applications directly to your PC. This update, aimed at enhancing user convenience and promoting the use of their official store, brings significant changes to how applications are installed from the web.

microsoft store

Improved Functionality with a Privacy Concern

Previously, downloading apps through the Microsoft Store’s website was a cumbersome process, but with the latest update, this has changed dramatically. Users can now install applications with just a few clicks, eliminating previous barriers and making the process much more user-friendly. This new functionality is particularly useful as it even allows installations if the Microsoft Store app is removed from the system.

However, this update comes with a significant drawback concerning user privacy. It has been revealed that the installation process involves a .NET executable wrapper that includes extensive telemetry. This means that while you download and install your applications, Microsoft collects data on these activities, sending it back to their servers.

What Does This Mean for Users?

  1. Faster Downloads: The ability to download and install directly from the website without navigating through the traditional store app speeds up the process significantly.
  2. Parallel Installations: Users benefit from being able to install multiple applications simultaneously, enhancing efficiency.
  3. Privacy Concerns: The telemetry involved with the new update could be a potential privacy issue for users who are cautious about how their data is handled and shared.

How to Manage Privacy?

If privacy is a major concern, users might want to consider the following:

  • Review Privacy Settings: Adjust your system and store settings to minimize data sharing where possible.
  • Use Privacy Tools: Employ tools and software that block or limit telemetry and tracking.
  • Stay Informed: Keep up-to-date with how your data is being used and the privacy policies of the applications you use.

Conclusion

The new feature in the Microsoft Store’s web version marks a significant improvement in user experience by simplifying the application installation process. However, the embedded telemetry raises questions about privacy that might concern some users. Balancing convenience with data security will continue to be a critical issue for tech giants like Microsoft and their users.