Choosing a domain is not the easiest task that every website owner will face sooner or later. This is the initial step in building your online brand. Therefore, already at the moment of choosing a domain name, you should think about how it will affect SEO promotion and your brand memorability, recognition, and the associations it will cause. Are there any criteria for choosing the best name that will positively affect SEO? Below you will find practical tips to help you choose a domain name.
The Importance of Choosing the Right Domain
What is so special about buying a domain? Choosing a domain is the first thing your site starts with, and in the context of SEO, too. All your further actions and their effectiveness will depend on the correct choice of domain. Why is choosing a domain name for SEO so important? The following reasons will be the answers:
- It is a tool for trusting and recognizing your brand.
- A good website name is the first thing that site visitors see, which means that it serves as a tool for building memorability and associations.
- A quality domain helps increase your CTR.
- Domain quality plays a role in ranking.
- It will help in creating powerful backlinks.
For this reason, we can conclude that the work on SEO site promotion begins at the stage of picking an SEO domain name. How to choose an SEO-friendly domain? Below you will find professional tips on how to choose a domain name that will benefit in the context of an SEO.
Top 5 Tips on How to Choose a Domain Name
SEO promotion requires a lot of actions to get the coveted place in the search result. Here it is important to know not only the basic SEO promotion tactics but also many nuances accompanying them. If you want more insights on this topic, go to the site thehotskills.com.
It is also important to implement popular strategies that are currently working, such as a backlink strategy. For instance, for this, you can use the guest posting and get backlinks from UK-based sites.
But all these actions begin after you buy a domain. Still, getting it is the first step towards your website promotion so make sure to follow the best practices that will help you with both SEO and brand development.
Choose Top-Level Extensions
Before moving on to buying a domain, you should figure out which of the extensions suits your type of business and website. This is one of the most important points when choosing a domain .com is considered the most popular and is ideal for commercial sites. Below are the most popular extensions:
- .com: The most popular domain used for both e-commerce sites and blogs.
- .net: This domain is used for site networks.
- .org: This domain is suitable for non-profit organizations.
- .edu: This domain is used for educational websites.
Most likely you will decide to choose .com, and this is quite logical. But you should be prepared for the fact that the unique names may be already taken. The following tips will help you with this problem.
Highlight Your Brand
The emphasis on the brand is the key to success in future SEO promotion. Even if you are planning to launch a lifestyle blog, you should pay special attention to developing a personal brand. The domain name should be not only unique but also recognizable among the audience.
Try to name it in such a way as to avoid confusion among your future visitors. For example, a domain name like PRdiva.com will be more memorable than LucyPRdiva.com.
Don’t Use Numbers And Symbols
In order for your domain name to work for you, that is, bring a positive result in SEO promotion, it is recommended to avoid symbols and numbers. Both numbers and hyphens will work against users remembering your domain.
Your domain name should be remembered the first time a user becomes familiar with your brand. If you are in the business of selling bags and your brand is called LuxBags then it makes sense for your domain name to look like luxbags.com and not lux1bags.com or lux-bags.com.
Make the Domain Short
When creating a domain name, you should also make sure it is short. We have already talked about the fact that it should contain up to 2 words, but they should not be long as well. Try to make your domain name 6-14 characters long.
If you have already come up with a brand name and it is long, then you need to think about alternatives and maybe even rebranding. Short brand names are remembered faster, and for a reason, global brands use abbreviations such as LV or CK.
Use a Generator
If you have no idea about a suitable name for your domain, then you can use modern tools that generate it and provide a domain name rating. Most of the domain names may already be taken, and if you are faced with such a problem, and there is no way to rebrand, then try using generator applications.
How to find such a tool? For example, you can look at name variations using such an application as NameCheap. It allows you to generate an unlimited number of domain names and will be a good helper in such business as finding a suitable domain. However, after you get a suitable option, do not forget to do the optimization according to the above tips.
Wrapping Up
Use these tips as a criterion for the best domain name. These tips will help you create a domain that will bring positive SEO results from the moment you create your blog, plus make your brand well-recognizable and instantly memorized.
