Every time a brand closes, users related to that manufacturer find themselves in the position of what to do or in the arms of which to go after their journey with an already defunct company. That happens now with LG . Where will your users go after the closure of the mobile division?
A study has already been published that indicates who will be the great beneficiaries of this decision of the Korean company and, as expected, it is another firm based in South Korea that is going to “take the cat to the water.”
Samsung and Motorola, the big winners
A report released by SK Securities before LG announced its departure had predicted that Samsung‘s share would grow to 30 percent this year in North America. Apple, which currently has a 50 percent stake according to Counterpoint statistics, may see a slight decline in the region this year. Counterpoint also believes that Samsung is in a better position than the Cupertino giant after LG’s departure by having a more diverse product line and running, like LG, on Android, quite the opposite of Apple.
Motorola and Alcatel would also grow by being in line with LG’s mobile prices.
Ok, but what will happen in Spain?
This report is carried out in a market like the American one where Chinese brands do not have as much presence as in Spain. Our country is “top” territory for Xiaomi and there is no more to see than among the 100 best-selling Amazon products, it is difficult to find one that is not from the Chinese factory.
In Europe, not many studies have been carried out, but you just have to take a look at the latest sales of devices in our country to see how Samsung remains in the first position, but without great growth, leaving the big sales increases in the hands from OPPO (with realme) and Xiaomi .
These two manufacturers are the ones that will undoubtedly benefit the most from the closure of LG’s mobile division in our country, along with Samsung, given that Huawei is currently in a major recession due to legal problems with the United States. .
LG will continue to sell mobiles until July 31 of this year and will maintain support for the next few years. Starting next year we will be able to see which brand benefits the most from its exit from the market.
Source> Nikkei
