Although we all know that there are many good antivirus for Windows, including Windows Defender itself that is integrated into the operating system, quite a few choose to install Avast or AVG. These are two of the free reference antivirus programs that make some people deactivate Windows Defender to entrust them with the security of their computers. Today we have news that can change everything and that is that Norton has bought Avast for 6.8 billion euros to create an antivirus giant.
Norton Lifelock and Avast, two of the leading firms in the world of cybersecurity in general and antivirus in particular, have announced that they will merge their companies to create a new large company specialized in cybersecurity. In reality, although it is presented as a merger, this is the purchase, by Norton, of all the shares of Avast. Both companies will be combined on the NASDAQ (American Stock Exchange) and not on the London Stock Exchange as with Avast.
What about free antivirus?
Purchase negotiations have been on the table for some time, but Avast investors have yet to be convinced. They ended up giving up when they were offered 20.7% more on the price of each share. The operation has been closed at 8,000 million dollars , at the change about 6,800 million euros. We are facing one of the largest operations in the history of the sector.
Both companies are strong with their products, but they were also struggling to adapt to the new realities . As we have highlighted on several occasions, many users opt for Windows Defender instead of installing a third-party security solution. The different analyzes and studies show that the free Windows antivirus is an equal or better solution than that of many rivals.
Both Norton Lifelock and Avast have been in the sector for many years and seek to reinvent themselves with this movement. Avast already bought AVG in 2016 for 1.3 billion, but that was not enough. In fact, in early 2020 they were “caught” selling the data to third parties through Jumpshot, a subsidiary company.
Now they start a new era together in which they will maintain three of the most recognized brands in the sector such as Norton, Avast and AVG. The problem will come when deciding whether to eliminate any to simplify and what will happen with their freemium antivirus that offer free protection along with some additional paid functions.