Instagram is modifying the requirements of Instagram Shopping , a tool that allows adding labels to publications where the user can touch and be redirected directly to the online store where it is sold. The objective of these changes? Allow more users, including creators, to use that option.
New requirements to sell through Instagram
Selling through Instagram is not new at this point. If you have used the platform, it is more than sure that you have come across a publication that through the use of labels allowed you to go directly to their online store to buy the product you were viewing. For example, clothing, furniture, beauty products, etc.
Well, until now, this tool was reserved for certain accounts and profiles of influencers. However, as announced by the platform through its official blog, they are reviewing the criteria that will allow other users to make use of this functionality as of July 9.
Of course, do not go ahead, because it is very likely that even if you are interested you will not be able to put your products on sale. Why? Well, first you will have to go through an evaluation where they will verify if you meet the requirements or not. Which, by the way, are not entirely clear.
That is, to sell on Instagram you will have to take certain steps as indicated by the Instagram blog . The first to open your Instagram store will be to confirm that you sell physical products, convert your account into a commercial, connect it to your Facebook page, upload a product catalog. Once this is done, you will have to wait for the account review to see if you are eligible or not.
Are those criteria when approving or not that you can sell not known? It is likely that, as with other characteristics, it is necessary to have a solid base of followers, to have demonstrated that you are a profile that can be trusted and logically to be in one of the countries where Instagram Shopping is active.
A major change
Leaving aside the necessary requirements to be able to use Instagram Shopping, the change by the platform and that intention to expand the use of said function is already interesting. Although it is still somewhat limited for everyone.
In any case, what Instagram should consider is also allowing the sale of products that are not tangible. That is, on Instagram there are many types of users and among them there are those who have a business set up from online training, photographs in digital format or even the popular presets that they like so much to achieve that style of certain photographers or influencers in a couple of clicks.
If Instagram also allowed the sale of these products without having to resort to things like “Link in the bio” it would be great news despite requiring things with a specific number of followers. Because knowing the great showcase and how powerful it can be as a marketing tool, the truth is that it would be a great step that many users who bet on the platform could take advantage of.
