In the digital era, the visibility of your business on social media platforms like Instagram can significantly influence its growth and reputation. Instagram, with its massive user base, offers a unique opportunity for businesses to reach potential customers and engage with their community. However, many business owners find themselves at a standstill when attempting to add their location to Instagram, a feature that can dramatically increase their establishment’s discoverability.
Fear not, for there is a workaround that allows you to geotag your business on Instagram indirectly through Facebook. Here’s a step-by-step guide to making your business visible on Instagram.
Geolocate Your Business on Instagram via Facebook
Given that Instagram does not directly allow the addition of a new location, leveraging Facebook, its parent company, is the key. This process not only boosts the visibility of your business on Instagram but also enhances the engagement on posts mentioning your business by making it searchable by location. Here’s how to do it:
Step 1: Install and Open Facebook
Ensure you have the Facebook app installed on your device. This method requires you to create a location through Facebook, which will subsequently become available on Instagram due to their interconnected platforms.
Step 2: Create a Post on Facebook
- Open the Facebook app and initiate creating a new post by tapping on the “+” icon usually found at the top right of your feed.
- Select “Check in” (marked by a red location icon) to register a visit. Facebook will request access to your location; grant it to proceed.
Step 3: Add Your Business Location
- Facebook will display a list of nearby places. If your business does not appear in this list, choose the option to “Add a new place” at the bottom.
- Fill in the necessary details of your business, such as name, address, and city. You will also be required to pinpoint the exact location on a map for accuracy.
- After entering all the details, save your custom place and publish the post on Facebook.
Step 4: Patience Is Key
The integration from Facebook to Instagram might not be instantaneous. It could take a few hours or even days for the new location to be reflected on Instagram. To verify, attempt to create a new post on Instagram and check if the location appears when adding a location to your post.
Enhancing Your Business’s Social Media Presence
This strategy not only makes your business discoverable on Instagram but also capitalizes on the power of location-based marketing. By enabling customers and visitors to tag your business location, you’re opening doors to free promotion, as their followers can discover your business through these tags.