We all thought that Tesla’s great move for this 2022 would be its new Tesla Roadster, the second generation of the electric sports car that promises a 0 to 100 in 2.1 seconds and a maximum speed of 400 per hour. And surely, that car will be the best they launch on the market this year. However, a leak invites us to think that it is possible that this year you can buy a new Tesla product without having to mortgage yourself for a decade .
Tesla’s new thing could be audio equipment
Everything indicates that Tesla wants to expand its horizons a bit. As we have learned through an Electrek publication, Tesla has asked the regulator to expand its brand to sell audio equipment . The application requires the use of both its ‘Tesla’ trademark and its logo, your famous ‘T’, for a new category, which would be stereos .
According to the note, this would allow Tesla to produce any product in this category with its own brand, such as microphones, headphones, complete sound equipment , equalizers, speakers or even megaphones.
Is Tesla going to enter the audio business?
Not necessarily. The audio business really has little to do with Tesla. However, it makes much more sense that the Elon Musk-led company has in mind launching new vehicles with proprietary sound systems , whether they are rebranded third-party products or produced entirely from scratch by the Austin-based company. If the idea is to equip these systems in their own cars, the scenario would be the same as it is now. However, this new move would allow Tesla to sell its sound equipment to other manufacturers , while keeping its brand visible.
However, there is no need to be alarmed either. These types of requests are quite common . In this case, the news has jumped because everyone has focused on Tesla, but as a general rule, companies ask for a multitude of permits to sell their brands under different categories. When a certain amount of time passes and the mark has not been used on that land, the regulator proceeds to withdraw the permit. We have a close example with Sony‘s latest portable console, the PS Vita, where the Japanese still hold the trademark for the ‘video game’ category, but permission to use the term in the multimedia business (video game stores) has been withdrawn. applications, video streaming…).
Still, we should not rule anything out either. Tesla hired some of the best engineers on the planet to produce the multimedia systems for its vehicles, and audio is one of the strengths of its electric cars. It would not be unreasonable for them to take advantage of the pull of the brand to market consumer products such as headphones, speakers, or even their own music streaming service. It would sound strange, but it would open a new market for those of Elon Musk. A new line of products that many people would be willing to buy and whose manufacture does not currently have the limitations that we are seeing in the automotive sector due to the semiconductor crisis .