Following the welcome news of a price drop for all iPhone 15 models, many users are left wondering when the next price reduction will occur. In this analysis, we aim to address this question.
Current Price Reduction
As mentioned earlier, immediately following the September Keynote, Apple reduced the prices of iPhone 15 models in Spain. The reductions ranged from 50 to 100 euros across the lineup. Notably, the iPhone 15 Pro Max maintained its price, but this can be attributed to an increase in base storage, moving from 128 GB to 256 GB.
Moreover, it’s not just the iPhone 15 that saw price adjustments; Apple traditionally lowers prices for previous-generation devices when a new generation is launched. This strategy creates a price spectrum, catering to different budgets. The official Apple Store now offers the following devices:
- iPhone 15 Pro Max: €1469
- iPhone 15 Pro: €1219
- iPhone 15 Plus: €1109
- iPhone 15: €959
- iPhone 14 Plus: €959
- iPhone 14: €859
- iPhone 13: €719
- Second-generation iPhone SE: €529
These prices will likely remain unchanged throughout the year, at least within the official Apple store. Apple generally maintains prices throughout a calendar year, as it believes that the value of its devices remains consistent, even several months after launch.
Reasons for the Price Drop
The price reduction isn’t due to Apple directly lowering prices across the board during the September Keynote. In fact, the opposite occurred, with Apple maintaining most prices. The only exception was the iPhone 15 Pro Max, which saw a €100 increase, attributed to the aforementioned storage boost.
The rationale behind the price drop lies in the economic context. In 2022 and 2023, European Union countries experienced inflation, leading to a depreciation of the Euro against the US Dollar. As a result, more Euros were required to match the same value in Dollars, effectively increasing the iPhone’s price.
Throughout 2023, the Euro gradually returned to parity with the Dollar and even surpassed it. Consequently, countries with the Dollar faced the same issue that Europe did the previous year—requiring more Dollars to purchase the same product. This prompted Apple to lower prices, as the European situation improved, making it less expensive to acquire North American products or those pegged to the Dollar.
In Conclusion
Our recommendation, as the editorial team at La Manzana Mordida, is to exercise patience before making purchases of products that haven’t been updated. For example, new Macs with M3 chips or iPads may also see price reductions. We advise waiting to see if this trend continues across other products.
Apple Watch Prices Also Reduced
It’s worth noting that not only did iPhone 15 prices drop, but Apple Watch prices have followed suit. Apple Watch, a popular complement to the iPhone and Apple’s second-best-selling product, saw price reductions due to the same economic considerations.
The price drop is consistent with the previous generation, driven by the Euro’s increased value compared to the Dollar. Specifically, the Apple Watch Series 9 witnessed a reduction of 40-50 euros, while the Ultra Series experienced a more substantial drop of about 100 euros, lowering its price from 999 euros to 899 euros—an enticing reduction.
Additionally, the new second-generation AirPods Pro with a USB-C connection were introduced at a slightly lower price, dropping from 299 euros to 279 euros. While the reduction may seem modest, it’s always appreciated when a new product launch includes a price decrease, particularly when it involves an updated feature like the new USB-C connection.