Instagram has launched Guides , a new function that will allow a series of selected profiles to publish information, tricks, tips and other useful content within their own profiles in a similar way as you would an article on any other website. If you are interested and want to know more details about their anatomy, who they are available for, etc., read on.
What are the Instagram Guides
The Guides or Guides of Instagram are the new feature that the platform has launched. This new section sets the goal of helping users to quickly and easily find useful information on various topics, tips, tricks and more.
All this published by creators, public figures, influencers and organizations that the network itself has previously selected to guarantee that no type of disinformation is promoted. However, it is expected that in the near future more profiles will be able to access these guides and make their own publications.
How to access the new Instagram guides
To access the new Instagram guides at the moment you have to go to one of the profiles that the platform has selected. For example, @afspnational , @heads_together , @vitaalere , @klicksafe , @headspace_aus , @deepikapadukone , @sudahdong or @eenfance have already published their first or first guides.
If you visit one of these profiles you will see that a new icon appears in the form of a paper guide . When you click on it, each and every one that has been published will appear.
At the design level, these guides maintain the traditional scheme that you can see in many articles published on the internet. The only difference is that the content they link to (photos or videos) is published within Instagram itself. Something that was logical anyway, because what any platform will always look for is that you spend as much time as possible.
The guides have an image and main title that serve as the first hook and indicator of what the topic is about. Then we see the profile that has published it and from there different fragments of texts and that content that may have been created by the same user or other users within the platform.
These guides, as you may already be imagining, can be shared and there are two options. The first is through direct messages. The second and the one that surely attracts him the most to Instagram is through the stories. Because the scope of these guides is thus much greater.
When they will be available
Starting today, you can check out Guides – a new way to discover recommendations on Instagram.
We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators.
Find out more: https://t.co/nade33EfoM pic.twitter.com/AgivMXB1vk
– Adam Mosseri 😷 (@mosseri) May 18, 2020
The Instagram guides are now available to all users. At the moment only in the selected profiles and dealing with topics related to health and well-being . As Adam Mosseri indicated, right now and with all that COVID-19 is implying, they are the best and most useful topics for the vast majority of users.
We will see how it progresses and if they really become something important for the platform as the stories have been or in an extra that soon falls into oblivion such as IGTV, although the latter is still paying attention to see if it manages to take off as they like it or not.