How to Improve Your Business with Pinterest Ideas: Inspiration, Apps and Tips

Social networks must provide value and benefit to the user, whether they use them to consume content or to publish on them. If it is a company or business even more. Therefore, considering that Twitter, Facebook and Instagram would be like the Holy Trinity, why should you bet on also being on Pinterest or focusing on it before. And better yet, how can Pinterest improve your business?

Pinterest and its Business Advantages

Improve Your Business with Pinterest Ideas

Pinterest does not have the number of users of other social networks, but that does not mean that it is not an interesting bet for all types of businesses in general. This platform, which we could define as a place to store all those ideas that appeal to you or interest you, offers very striking advantages as it is practically based on the use of images.

If you have ever entered, you will already know what we mean. On Pinterest what you find is a wide collection of images. Some of them are designed to attract attention in the meantime and both pin by using texts as infographics, while others are just photos that illustrate various internet publications.

To have a quick summary of why invest time in it:

  • A large percentage of young users use it daily to find products they want to buy
  • There is a high percentage of women interested in topics such as decoration, beauty, fashion, home, travel
  • Sales through Pinterest grew last year more than 40%
  • Pinterest can generate more traffic to the sellers website
  • Pinterest is a great visual showcase to publicize your business with a suitable photo

These are some of the advantages that Pinterest brings to all types of businesses, from those that sell physical and digital products. After all, what the social network does is give visibility and redirect traffic to the different profiles that publish content there for commercial purposes.

However, if you are going to bet on Pinterest you must be clear about the time you are going to invest in it. Because if you are not going to be with a constant and well-defined presence, there will be no sense to make an extra effort on another platform.

Ideas to improve your business with Pinterest

Pinterest app

With all this already seen, let’s see some ideas of how to take advantage of Pinterest with your business . Surely with a job you are able to attract new and potential buyers. Because at the end of the day we all go to Pinterest for the same thing: find something that catches our attention, inspires us, helps us.

Find inspiration for your business

If you have a physical location, Pinterest is a great place to find inspiration when decorating it, choosing what the interior will look like or how to place the products you want to sell. Simply use its search engine to enter terms related to your activity. In a matter of few clicks you will find images that will serve as an example or to improve your product.

What can i sell

If you have to reinvent yourself, take a look at Pinterest, look for business and entrepreneurship ideas and you will see a multitude of things you could do. Thanks to the public data it offers, it is also a good way to measure whether something may or may not be successful, whether it is a saturated market, etc.

Pinterest can be an incredible product discoverer and if you have to start again or face new economic activities, I would not hesitate to take a look on said network.

Pinterest and Shopify, increase your income

Due to traffic and number of users, other networks are more important, in addition to being the place where any user would normally go to seek customer service, but when it comes to selling online, things change. If you also use Shopify , then Pinterest should be mandatory.

Now, with the Pinterest application for Shopify, you can integrate your product catalog quickly and easily. Thanks to that, you will see reduced the time you have to invest in Pinterest uploading new products but not the number of potential customers.

In this way, any user who finds you or your products can make the direct purchase. This, according to Shopify data, would translate into a significant increase in sales. Because just last year, user interaction with products sold through the platform grew by 44%. Interesting to any retailer.

Tips for starting Pinterest as a business

With these ideas, how do you start Pinterest with your business? If in addition to getting inspiration you want to promote what you do and try to multiply sales , this is what you should do to get started:

  1. Be clear that it is the businesses where there is a product that can benefit the most from the network. If you sell services, then you will have to find a way to illustrate them as if they were something physical and give them value.
  2. Create a profile that has a profile photo that catches your eye.
  3. Organize your boards by themes. If you are a restaurant or cafeteria, create one according to the type of food or drink.
  4. The best photo is the one that should serve to attract the user to see that board.
  5. Arrange the most important boards in the highest position.
  6. Give yourself brand value and have them identify you quickly by adding it as a fly in the photos you share, but without going overboard so that the opposite effect is not obtained.
  7. The best images in high quality and vertical format. Because the vast majority use Pinterest from the smartphone.
  8. Check the statistics to identify what works well and what doesn’t.
  9. Each pin you add must have a link to your website or another profile instead of not having a page.

Done, with these simple steps you will surely take advantage of this network. And remember, there is a profile for companies that offers you a series of much more detailed data that you will be interested in knowing to see how the investment of efforts is going.