How Much Does a Youtuber, Instagramer and Tiktoker Earn

How does an influencer make money?

The first thing to keep in mind is that there are different ways to receive income on the internet and that, if the influencer in question knows how to scale his business correctly, this person will have quite a diversification of his monetization sources. Now, what are these ways to receive money in exchange for creating online content? Well, even though there are tons of ways to do it, the main sources are:

• Google Adsense : For creators working for Google services, such as YouTube, this is one of them. How do they do that? In the case of the big red internet button, this income comes from the ads that are displayed before and during the playback of the videos that we see on the platform. It does not come from the likes or the number of followers that each channel has, no, they come exclusively from said ads. Although, yes, within the videos the creator has different ways to increase these profits, let’s continue to see monetization methods.
• Subscriptions : In the case of platforms such as Twitch, whose company belongs to Amazon, the method used to earn money is the subscriptions of the users to the channels of this service. What benefits do these subscriptions get? Well, they range from personalized stickers, VIP chat in which the creator only reads to the people who pay, sending live messages, private direct … A series of benefits that support the creator to continue developing live content for its subscribers.
• Affiliates : Another great way to monetize any influencer can be affiliate systems. One of the best known is that of Amazon, although they all work practically the same. The creator recommends a product or service from a company and leaves his followers a personalized link. If these users enter from this url and make a purchase, the creator takes a part of the benefits that that company has earned with each payment. Does it sound easy? It is, but in order to receive a “salary” from these affiliate platforms the sales numbers have to be relatively high to get it.
• Advertising campaigns for products or services : another of the great known and criticized by users who consume the content of influencers. Although this might resemble the affiliate system we have just discussed, this time it is a single payment (in most cases) in which the creator agrees to promote a product or service in exchange for a certain amount. Of course, it is up to the integrity of each creator to recommend or not recommend something you like, or simply earn money in exchange for this advertising action.
• Attendance at events : a great way to monetize, especially for those creators with more mainstream content. In this case, companies reach an agreement with that influencer to attend certain events and announce it to their subscribers. An example could be fashion influencers, gamers, or vlogger content channels.
• Merchandising : surely you have noticed that many creators make products with their logo, name or identity mark and then sell it online. This is what is known as merchandising.
• Sale of products : it is something similar to the previous one but with a higher added value , or not, depends on the influencer . This form of monetization would include creations such as courses, master class or, for example, books that are not based solely on the image of the creator. This is usually associated with creators who have more dedicated channels of teaching of some kind.

How much money does an influencer make?

Now that you know some of the main ways an influencer can monetize their content, it’s time to talk about how much they earn. Feeling very sorry, we have to tell you that it is quite difficult to know what each of these content creators earn on the internet, since it depends on many factors. For example, those who dedicate themselves to being Instagramer will not receive a single euro from the platform (although they are already talking about the possibility of doing it using IGTV), however, YouTubers do enter from the platform itself. Now we will talk about this in more detail so that you understand it well.

Although, to lower this issue further down to earth, we can know an estimate of how much some of these users charge. One of the ways to know the profits is for the creator himself to decide to talk about it or show it , something that influencers such as Paula Gonu and Jaime Altozano have already done. However, not everyone decides to deal with these issues for obvious reasons.

Another way is to use platforms such as Social Blade that gives us an estimate of the profits of these people through income from YouTube, for example. Still, the fork it provides is very wide and, as many users have already commented, the data tends to come closer to the lower value than the higher. In addition, there are different reasons why the same type of creator, with a similar influence, can collect much more money than another. Let’s talk about this in more detail.

The influencer and the relationship with his numbers

The numbers of each creator are the benefit and the downfall of it. In the end, the image that the public gives can be that of one more user who makes “dripping videos”, talks about his life or makes tutorials for other people. But, if you don’t have an understanding of the numbers surrounding your project and how to use them to your advantage, your careers won’t go too far.

There are different factors that affect the monetization of each of them:

• Type of content : depending on the type of content they make and, therefore, for the audience they are targeting, their income will be different. At the end of the day it depends on the brands and the money that they move and want to invest in ads. The money that moves a video game company, one of cosmetics or another of kitchen products is not the same. Therefore, this is one of the most important factors when it comes to monetizing a company on the internet.
• Origin of the public : unfortunately, the differences at the monetary level between the different countries is something that exists and that the creators have in mind. Therefore, at the level of ads and possible purchases, a user who is in Latin America is not the same for brands as another American or a Spanish.
• Scalability and diversification : these are factors that mainly depend on what the creator decides to do with his project. If this person decides to scale it or make a diversification to similar areas using their “influence” within that sector, obviously their income will be higher than that of another creator with the same number of followers, visits or likes. For example, YouTuber Alvaro845 took advantage of his fame within the YouTube gaming sector to found an eSports team called “Team Queso” to open a new monetization channel with him.

We hope that you are now a little clearer how an influencer monetizes its content, even though we have not explicitly answered the question that surely made you enter this article. Although now you know that this is impossible to answer, since each particular case is a different world.

If you have any questions about this topic, since this implies a lot of information that must be assimilated little by little, we would love to answer it in the comments that you can leave us here.