Are you struggling to get your Facebook page and posts noticed among the targeted audience? Need more effective ideas to ease this task and expand your presence on the platform? Here are the tried and tested techniques that will help you skyrocket your Facebook video views to bring more engagement.
1. Evergreen posts
While creating Facebook posts, you should work smarter instead of harder. Create evergreen posts that consistently bring the attention of Facebook users to your page. You can keep repurposing evergreen content to save your valuable time and other resources.
You can export comprehensive information about page and post views using the Insights tab. Using this option, you can determine which form of content has better longevity. For example, lists, how-tos, recipes, and memes. Reframe your content with unique captions, headlines, or visuals. Try to upload evergreen posts at different times of the day to widen your audience reach.
2. Enable built-in video optimization for Meta
Another technique to increase your Facebook video views is to enable built-in video optimization of Meta for desktop and mobile viewers. If you are wondering how to do so as you don’t have the right time and resources to optimize your videos for mobile users then you can use trusted third-party tools.
When you enable this optimization, you can drive more potential viewers and keep them engaged on your posts for a longer duration. Automation helps in reducing the investment of extra time or editing capabilities for video optimization.
3.Email subscribers
Enlisting your email subscribers can be an excellent way to drive increasing traffic to your Facebook business page. Make sure that your subscribers are notified when you upload any content that is pertinent to their interests and preferences. Don’t forget to tag other social influencers or businesses in case you mention them in your posts. Develop early traction to let the audience notice you. You may also try responding to comments quickly to your audience to connect with loyal followers and prospects.
4. Custom design
How strongly you are persuading Facebook users to tap Play greatly impacts the achievement views and campaigns’ success. Compared to simple and plain text, users quickly process pictures, and they tend to react to your video thumbnail initially before moving to someone else. That’s a reason experts recommend selecting an attention-grabbing thumbnail.
While choosing a thumbnail, be sure that it perfectly reflects the video content without giving any lessons or punchlines. Select images that entice users and increase their curiosity by awakening emotions like wonder, surprise, or delight. Also, make sure that text overlays can be easily read by the target audience. Add amazing layouts and special color effects that increase the possibility of stopping users from scrolling further.
5. Add captions
Your Facebook post caption can hook viewers and encourage them to be more passionate about learning more. Create unique captions that can be easily understood by the audience who would not hear what you are conveying to them. According to research reports, a large number of people watch content without audio.
You can create special video content that can be easily and quickly understandable by viewers even when the volume is off. Adding captions for sound-free video increases view count and enhances accessibility.
6. Tagging
Primarily depending on Facebook’s page for higher engagement can slow down the process of getting more Facebook views organically. Organic reach for pages is merely 5% which converts to around 500 views for a 10,000 audience. If you are creating content for any sponsor, creator, or influencer, tag them in your posts. Tag pertinent pages in your Facebook video post. If you are involved in paid partnerships, be sure to comply with the branded content guidelines of Facebook.
7. Engage in members-only Facebook group
Facebook marketing involves getting highly engaged people to share in loyal and supportive communities. So, join or start active and members-only groups with posting rules, concise content themes, and activity schedules. Participating in these groups will help you to get strong referrals and great opportunities to share your knowledge.
8. Improve video visibility with your Facebook ads
Driving views naturally can be highly effective but it may consume lots of time and effort. If you have an ambitious goal and can afford a certain investment, then start a simple Facebook ad campaign. Facebook ads will amplify your video visibility and drive more organic views soon.
9. Repurpose long-form videos
In February 2022, Facebook reels became available to pages all over the world. So, to reach a worldwide audience and get lots of views, it’s the right decision to try this feature. Start using reels in your Facebook strategy. To create and upload a reel, go to your Facebook page and tap Reel under the Create a Post button.
Now, record a clip of 15, 30, or 60 seconds, or simply upload a short-form video you already have. Add required GIFs, overlays, and stickers as per your requirements and complete your reel creation. Don’t forget to add a compelling caption to encourage viewers to read the caption and watch the whole video.
10. Schedule Facebook premiers
Schedule a Facebook premier to let your content produce the buzz it deserves and encourage the audience to watch it when it is live. This will be an essential technique to implement if you have invested time and effort in creating premium-quality videos.
Facebook premiers will be the best asset to drive more Facebook views as it allows your page to send notifications. Whenever any user taps the Interested button on Premier Post, they will be notified when the content is live. They are probably interested in watching and engaging with your content.
Conclusion
In conclusion, use these techniques to drive more views on your Facebook post and boost engagement. Keep monitoring and analyzing video insights of your page to highlight format, timing, and topics that best resonate with the target audience. These tricks will help you to drive more organic views.