Apple is known throughout the world for many aspects, most of them positive. However, there is one that, of course, not everyone likes, and that is that it hardly offers discounts on its products, or special offers at different times of the year. If you want to know the reason, we will tell you below.
The reason why Apple does not lower the prices of its products
In the world of technology, it is common to see many discounts on different devices, since throughout the year there are numerous launches that devalue the price of those that were already on the market. However, this trend is not something that seems to matter to Apple , which in this sense plays a bit apart from other manufacturers.
The Cupertino company places a really great value on all its devices , and that is the main reason why Apple never lowers the prices of its equipment until a new version is released, which is usually after a year or even more time. With this movement, what causes is that all those users who want to acquire a device with the apple logo, have to pay for it, the same price as those who acquired it on the day of its launch, although since then they have already spent Several months. In fact, in most cases, Apple does not even lower the previous version, but directly removes it from the market, or at least from its physical and online store.
This movement is completely different from the rest of the manufacturers, which, as we mentioned, usually lower the prices of their equipment a few months after its launch , causing the price and value of these to be considerably devalued. This devaluation means that all those users who want, over time, to sell the product they have purchased, lose a lot of money, while with the iPhone or any other Apple device this is not the case.
The reason why Apple does not join the bandwagon of the rest of the companies is because it considers that its equipment has the same value for as long as it is in the market as the first option , and it is when a renewal is presented that the moment in which which its price usually drops slightly, because yes, these sales are not usually very large compared to the original price.
Obviously this has its advantages and disadvantages , since, if on the one hand it makes the equipment less accessible in economic terms, it also favors those users who want to change their equipment with each launch, having the possibility of selling their device to a much higher price having to pay like this, a smaller amount of money than if I made this same movement with products of other brands. In fact, Apple takes this philosophy so strictly that not even in the great moments of sales such as Black Friday does it offer discounts on its products, although in this case, the Cupertino company does give a small gift to all buyers who purchase a product through the Apple Store on those days.
