Do you want your store-based business to be successful? Of course you do!
Yes, the layout is important, as is the staff, but what about the music? Yes, the music that plays in your store—whether it is a supermarket or a bookshop—will impact the success of the store and the kinds of products that are purchased.
So, what are the most popular kinds of music you should play in your store? Here’s a quick guide, and if you have a larger store, try and mix them up!
Pop
Pop is short for popular, and while it can be tempting to simply turn on a radio station to get pop music into your store, it’s not advised.
This is for two reasons: first, when you choose the best business music streaming service for your store, this playlist will be chosen specifically to meet the niche of your customers; second, much like a playlist on the phone versus YouTube, there will be no adverts that can put your customers off of buying products. Also, pop music helps customers to feel at ease or to notice ‘familiar-sounding music,’ which will allow them to relax and encourage them to make more purchases.
Soft Rock
Soft rock can ignite more of a sense of passion and stronger emotions in customers, making it a good choice for prompting sales without your customers getting angry!
It is worth noting that soft rock usually has a fun or bouncy undertone to it, which can cause your customers to feel relaxed, but the use of the guitar and the drums over the digital (which is found in pop) has been linked to an increase in the purchase of alcohol. Maybe it has to do with the rockstar lifestyle? Either way, soft rock is great to play in stores that sell liquor, as well as those that sell fashion.
Family
What is family music? It’s music that is family-friendly, so it doesn’t have any undertones that are inappropriate, such as drug use, and so on. If you have a toy store, it may be best to play music that your key customers (the kids) will be familiar with. This can range from music from cartoons all the way to Disney music. For the latter, you will need to contact a professional streaming service to make sure you are not in violation of copyright laws.
Wordless Music
Wordless music is perfect for supermarkets or other large stores where you may want customers to browse.
In most cases, this music is light, happy, and has a beat. All of this creates an atmosphere of relaxation, which will prompt your customers to take their time, look over your merchandise, and make purchases linked to feeling happy and relaxed.
Instrumental
How does instrumental music differ from wordless? For starters, it is more often classical and has been linked to the purchasing of more expensive products in a store, such as wine. Thus, this can be a great addition to your store’s playlist when you want to prompt your customers to buy items that are on the higher end of the price bracket.