Apple’s Polarizing Choices: A Closer Look

Apple is a company like no other, renowned for both its groundbreaking innovations and occasional missteps. It can harness the world’s most powerful processors for its Macs and iPhones, yet still stumble with certain decisions. Curious to learn more about these choices? Read on, and we’ll delve into the details.


Slow Adoption of USB-C

The inclusion of a standard USB-C connector in iPhones is a welcome change. Interestingly, Apple was one of the early adopters of this technology, incorporating it into the 2016 MacBook Pro. However, the iPhone stubbornly clung to its Lightning connector.


What’s perplexing is the disparity in USB-C compatibility and speed among iPhone models. The iPhone 15 Pro features third-generation USB-C, offering transfers up to 20 times faster. In contrast, the standard iPhone 15 series maintains a transfer speed similar to Lightning.

To compound matters, the USB-C cable required for high-speed transfers is sold separately, priced at a hefty 79 euros. Apple hasn’t reduced prices; it has, in fact, raised them.

Stagnant 60Hz Display

Hopes were high that Apple would enhance the display in the standard iPhone 15, particularly with the dynamic island’s inclusion. Yet, disappointingly, Apple opted to retain a 60Hz refresh rate for yet another year. This decision feels out of place for an 856 euro phone, as it means the device boasts the same refresh rate as models from three years ago.

While some may overlook this detail, those accustomed to higher refresh rates find the omission glaring. It’s akin to True Tone; you may not notice it until it’s gone.

Apple offers no concrete explanation for this choice, which is perplexing given the availability of mid-range devices boasting high refresh rates.

Limited Environmental Focus

Climate change’s real and escalating consequences due to uncontrolled pollution are evident. Apple has historically been environmentally conscious, but dedicating a third of the iPhone 15 presentation to the environment’s importance and zero CO2 emissions manufacturing suggests the company had little else to showcase.

iPhone 15

Correct me if I’m wrong, but manufacturing a zero-emissions device in 2023 is practically impossible , especially because the moment you have to transport components or simply transport millions of units by ship, you are generating atrocious pollution.

The Processor Move

Since the iPhone 14’s unveiling, Apple has executed a contentious strategy. The iPhone 14 incorporated the previous generation’s processor from the iPhone 13 Pro. This essentially meant Apple placed a year-old processor in its new devices.

While the A16 Bionic processor is undoubtedly impressive, this decision represents significant cost savings for Apple. By including a profitable, established processor in its new device, the company capitalizes on this year’s anticipated exponential sales without the expense of a revolutionary processor like the A17 Pro, which is more costly to manufacture due to its 3 nm technology.