Companies, like Amazon, are now using artificial intelligence to improve the consumer experience at online shopping. Amazon wants to start somewhere to deliver a more Personalized Experience by launching its AI Assistant Rufus into Spanish speakers, with the idea of the assistant expanding to further countries in the coming months.
Below, we’ll take a quick look at what Rufus offers.
Rufus: A Virtual Shopping Assistant
Rufus is powered by generative AI, offering users a variety of smart shopping tools:
- Personalized Recommendations: On other waiting pages, Rufus tailors answers to users’ questions depending on their previous shopping habits.
- Easy Product Comparisons: Rufus can quickly ask with a question and compare similar products and key differences to help you make an easier decision.
- User-Based Insights: Rufus also works with other user feedback, displaying top rated products and helpful reviews.
New Search enhancements and Customization
Rufus supports advanced search capabilities to refine and simplify your shopping journey:
- Language Support: Rufus also adapts to an international crowd, and is now available in Spanish, Portuguese and English.
- Advanced Filtering: Users can search for categories, set parameters, and add situational filters in order to get only relevant items.
- Customized Suggestions: You simply tell Rufus what use you are looking for an item for and it will suggest specific used to fit that use.
Accessible Assistance on Amazon
Rufus is in beta as of now and is available to selected users at the bottom right end of the screen for easy access. AI driven assistance has become a trend in e-commerce and Amazon is expanding this feature to other regions as it grows.