9 Best Link Building Strategies to Try in 2023

SEO

Building links is a vital process for search engine optimization. Therefore, you should have dedicated teams and departments that work to ensure your brand is developing links that will give you an advantage in the digital landscape. Hiring an agency that offers affordable SEO services, including formulating link-building strategies that are implemented, is no longer an option but a requirement. In this article, we will explore the best link-building strategies for you.

The following strategies are:

User-Oriented Blog Articles

Using guest blogs for link building is an age-old technique in SEO. This was the go-to method by which advertisers would add more links to their websites. Traditional guest blogging requires you to utilize metrics such as age and selected brands initially.

User-oriented blogging starts with selecting a consumer profile, a detailed description of the people your targeted audience would consist of. This strategy aims to ensure your content is only showcased on websites that will promote traffic to your own website. One of the most advantages of SEO companies is that they provide affordable SEO packages for backlinking.

Link Building Through the Resource Page

You must first connect your topics with linkable resources to start this process. Resource pages are a storehouse of valuable information on a given topic. When someone adds your links to their resource page, it improves their content, and you get a lot of referral traffic and authority in return.

Broken Link Building

An effective combination of link-building strategies is applying the broken link-building method. We all have encountered the notorious 404 error page; you would define this as a broken page. Usually, you would avoid it, but you can use it to your advantage here. Firstly, you need to collect a list of broken pages related to your niche and let the respective webmasters know about them. Then you can subtly ask them to replace these broken links with your own content on a similar topic.

The Sponsorship of World Events

These days you can use real-world events to benefit you in terms of your link-building strategy. When you host an event, you usually create an events page for your guests to use for information and to RSVP. This webpage will have a link that you can use to have it appear on a third-party event site, which in turn links it back to your event. The second method is sponsoring an event. A grand event will have a host who will list all their sponsors, including their links.

The Link Bait Strategy

As a small business owner, link building within your local area is vital if you want to rank in industry keywords which most SEO service companies provide nowadays. Replicating local links is challenging, but finding them is easier. A good strategy for local link building is to feature written content with brands that are not your competition. This link bait is effective in spreading awareness about a local business and contributes to possibly gaining new customers.

Link Reclamation

The process of reacquiring backlinks from websites that mention your brands and your products is called Link Reclamation. It is as simple as reaching out to the website owner and requesting to add your links to their page. This works to be effective because as the website gains popularity, so do your links. With the help of SEO tools, you can pick up any brand or product mentions across the web. This way, you can create a list of publishers to contact about link reclaiming.

Image Libraries

We have previously mentioned the use of link bait within link-building strategies. Here we are looking to another source of link bait, image libraries. This library consists of images that are easy to extract. Non-stock libraries give content promoters a sense of exclusivity.

For example, if you have a series of images that have not been used anywhere, you can create an image library on a blog. This would give publishers in your industry access to never been seen before images that are appealing to their audiences. When they use these images, it automatically links to your website.

Link Roundup

This is an incredible phenomenon by which blog writers and content creators put together a list of links with great content. This usually happens weekly or monthly, along with an introduction to the associated links. Your job is to seek them out and convince the publishers. There are a couple of ways to find out where these roundups are. The first way is using Google search, where you type in your keyword plus the roundup frequency. The second way is to contact these publishers and pitch them your content directly.

Ecommerce Link Building

To fully utilize ecommerce SEO and ecommerce link building, you need to find out where you can buy pages. This would come across as vendor sites. There would be a list of stores where you can purchase products. After analyzing this list, you can determine who you can reach out to. You can then request to have your product links and pages on their site.

These strategies mentioned above will help you with the link-building process. But, of course, you can always approach agencies that will do this work for you. Figure out how you want to be seen by your audience and get to work on it.