If you are a content creator then you can’t refuse the fact that thoughts like “How can I get popular on YouTube quickly?” or “How to get wider reach on YouTube?” do not cross your mind. Be it engagement on videos, raking in new followers or simply increasing the reach of your videos, the key lies in optimizing your videos to attain greater reach and visibility.
While one Google search will list out thousands of ways you can ensure better visibility, most content creators out there forget to implement the most basic steps before looking for other advanced ways to grow their channel. We have curated a list of some simple and effective tips that you must take note of and use to ensure greater visibility and reach for your channel and videos on this streaming platform.
Keyword research
Keywords play a very important role in determining your video’s search rank. Search Engines are largely dependent on keywords to distinguish relevant stuff from irrelevant stuff. Keywords help Google understand what that video is about and hence at what rank it should be displayed. Better keywords results in a better rank, so researching keywords and getting some that best suit your videos should be your first priority.
If you don’t have much experience playing around with keywords, you can either get ideas from other videos of the same niche or use one of the numerous keyword research softwares available on market like Ubersuggest, Soovle, Google Keyword Planner, etc. Use these keywords appropriately in your title and description and you’ll see your videos much higher on Google’s search rank.
Optimize video title
Now that you have found the best keywords for your videos, it’s time you start using them to optimize your video title. Video titles should be short and easily understandable as people read the title and judge whether the video is relevant for them or not. To get the best title possible, choose an appropriate video topic then check for titles from other similar videos and do a thorough keyword research before deciding on a video title for your video.
Try to put a keyword or two in your title for better search visibility but don’t go overboard as forcing in more than two keywords in your title will look bad on your part and will result in lesser traffic than usual. A good video title directly translates to good Google Search Visibility so before choosing a title for your video do your homework carefully.
Make use of tags and categories
Tags and categories help in understanding the search algorithm what your video is about and to which genre it belongs. Ensure you have used the right tags and selected the right categories before hitting that upload button or you will be inviting in a lot of dislikes and negative comments on your YouTube videos.
Try tagging the video with the keywords you found earlier to increase your chances of getting hundreds of likes, comments and subscribers on your YouTube channel. You can take the help of other videos available on the platform to know what tags and categories to choose. So optimize your videos’ tags and categories to get a wider reach and gain popularity on YouTube in no time.
Add timestamps
To improve the Google search rank of your YouTube videos, be sure to include timestamps to your videos. Timestamps help the user move to a particular part of the video they are interested in. While adding timestamps there are some things that should be kept in mind like:
- Add them in your video’s description rather than a pinned comment.
- Always list them in a chronological order or it might get confusing for the user.
- Add each timestamp in a separate line with a brief description.
- Use keywords in timestamp description wherever possible.
- Take care of the above mentioned points and you are now ready to create timestamps to optimize your YouTube videos for better Google search ranks!
Encourage people to like, comment and share
Engagement is another important way to increase your Google search visibility. You can easily increase your video’s engagement by asking your viewers to like, comment and share your videos. When a user searches a video, Google’s algorithms are built such that it prioritises videos with more engagement first which makes encouraging people to like, comment, share and subscribe a must for your YouTube channel.
For even more engagement, you can ask other famous YouTubers, social media influencers or brands for collaboration or a shoutout. This would not help your video get better search visibility but also get more Youtube views (and if you are lucky it might end up on YouTube’s trending section). So start encouraging people to like, comment, share and subscribe to your YouTube channel for better Google search visibility and drive more traffic to your channel.
Now that you have some great tricks up your sleeve, start following these tips and optimize your content and channel information accordingly. Last but not the least, make sure you provide quality and engaging content to the users so they don’t have any second thoughts while subscribing to your channel and do let us know in the comment section which one worked the best for you!