After the announcement that FIFA 23 will be the last FIFA released by Electronic Arts, it was clear that there were going to be moves around the company. Right now, it is the most successful franchise in North America and the great promoter of a strategy in recent years that had led it to maximize the release of old franchises until it turned its catalog into a true serial. So it is normal that they are looking for a lifesaver to cling to in the face of the catastrophe that seems to be coming.
Three applicants and an outsider
In recent hours, information has appeared about failed negotiations with NBCUniversal, in an attempt to create a group that would include not only audiovisual content, but also video games , so closely linked to the former through eSports competitions or streaming platforms. So once it is known that there has been no green light between the US media giant and Electronic Arts, the market speculates with other alternatives. Which?
We are going to give you four: three that everyone handles in the pools and a fourth homegrown that, we believe, could be crouching in wait. Are these:
Amazon
If we had to bet a cent on one of these four companies, without a doubt we would all start to believe that it will be Amazon that emerges victorious: it has the most important streaming platform in the world, Twitch, it has its own cloud gaming service, Luna, and has shown that it also wants to reign in the development market after launching that sensational Lost Ark. So adding Electronic Arts to its catalog would be a perfect move to get some more than relevant licenses within the world of video games.
Disney
That Disney is related to Electronic Arts has only one reason: ESPN. The North American sports media conglomerate could welcome with open arms and shine all the franchises that EA Sports have around American football (John Madden), ice hockey (NHL), golf (with the PGA), basketball (NBA Live), etc. In addition to soccer, which, although it may not be called FIFA, could well be renamed ESPN Fútbol 24 . Doesn’t sound so bad right?
Apple
We do not know the fundamentals that Apple will have to be included in these pools because if there is a company that has gone beyond getting into the video game market as one more developer (both hardware and software), that has been the Cupertino company. Electronic Arts is of little use to those of Tim Cook because their licenses are not definitive either to substantially improve their business. What is he going to do, make Madden exclusive to iPhone, iPad or Mac? If it were up to us, we would get it out of here, but you never know when the parents of the Mac and the iPhone will change their minds to take the step that the market so demands. Will it be now?
Netflix
Now, with Netflix we jump into the pool and hopefully it has water. What company wants to invest in recent times in video games to the point that in all its mobile apps it has added a tab to download them? Now, we already know that the streaming company is experiencing turmoil due to the decline in subscribers in recent times, but this operation would be a kind of solution for two emporiums depressed by the latest news around them. What better way to get rid of the sorrows than to get into a merger (or purchase) and for Electronic Arts to become the main support for this Netflix gaming leg? Everything would fit, wouldn’t it?