We have been speculating for some time that the price of iPhone futures for 2021 could rise again, even more so when 100% of manufacturers, not just phones, are subject to an alarming shortage of chipsets globally. This is precisely what the DigiTimes medium confirms today.
According to a report on the website, Apple plans to increase the price of the upcoming iPhone 13 series as a way to offset increased chip production costs from its leading chip supplier TSMC. And it is that at a time when, literally, all factories require these components, the demand causes the scarce supply to be forced to raise their prices.
According to the report, TSMC plans to increase the costs of its chip production , impacting several customers, including Apple. This increase could be up to 20% for its “advanced and mature process technologies” and the new changes are expected to take effect in January. Of course, the price adjustments will also be for orders scheduled to be fulfilled from December so Apple could go ahead and raise the price of its phones at the time of its presentation.
How expensive will the iPhone 13 be?
For TSMC’s advanced sub-7nm process technologies, in other words, Apple processors, prices will increase by 3-10%, sources say. Apple , TSMC’s largest customer, would see how it would have to raise the price of its phones between 3 and 5%, according to the sources consulted.
As a way to offset rising costs, Apple is looking to raise prices for all iPhone 13s to “mitigate the impact of what it would cost to make a new iPhone without affecting the profitability of the phones.”
Apple is likely to set higher prices for its next iPhone and other products, according to market sources. Multiple laptop brand vendors, who have increased their prices by 5-10% so far this year, continue to explore ways to mitigate the impact of rising costs on their profitability.
This means that, for example, the iPhone 13 would go from cost 909 euros to cost 959 euros , the iPhone 13 Mini about 849 euros, and the iPhone 13 Pro and Pro Max 1219 euros and 1329 euros respectively, with an increase of between 40 and 60 euros in each case.
Recall that among the changes of the new iPhone with respect to the iPhone 12 would be in the support for ProRes for videos and videos in portrait mode. A higher capacity battery thanks to the reduction of the notch and the inclusion of the new chipsets, guilty of the price increase in the company’s phones.
The new phones are expected to be unveiled around September 14.