As technology continues to advance rapidly in the world of smartphones, consumers seek attractive and affordable options that do not compromise on quality or performance. This is where Xiaomi, Redmi, and POCO come in, three smartphone brands owned by the same company that offer a wide range of high-end products at reasonable prices.
Xiaomi is the parent company that houses the other two and is renowned for its extensive collection of smart technological devices of all sorts. Its phones are particularly famous for their excellent value for money, featuring specifications and features that can compete with those of other high-end devices, but at a much more accessible price point. For instance, the Xiaomi 12 can be acquired for around 500 euros during a sale, or the Xiaomi 12T Pro for a similar amount, making it feasible to enjoy premium features without having to break the bank.
Moreover, the company has expanded its reach in the global market, establishing itself as a well-known brand worldwide. However, there are evident differences between the main Xiaomi brand and its Redmi and POCO subdivisions, which are worth noting for users who are uncertain.
Redmi and POCO: two well-known brands
Redmi, as a smartphone brand under Xiaomi’s umbrella, has gained significant popularity among consumers for its affordable price and good performance. The brand has positioned itself as a lower-middle-range option, offering a balance between price and quality.
Despite being a budget-friendly option, Redmi smartphones come packed with features that we usually find in high-end devices, such as a 120 Hz AMOLED screen or 120W fast charging. This has contributed to the brand’s increasing popularity in recent years.
However, POCO has managed to carve out its own identity by offering smartphones with a more distinct design and marketing strategy. They are also known for their high-performance processors, which can rival some of the top brands in the market.
One example of a popular POCO phone is the POCO F3, which boasts a Snapdragon 870 processor and a 120Hz AMOLED screen. Another model is the POCO X3 Pro, which features a Qualcomm Snapdragon 860 processor and a 120Hz display at a much more affordable price point. These devices have garnered a loyal following among users who prioritize performance and affordability.
A customization for everyone
One major similarity shared by Xiaomi, Redmi, and POCO is the use of MIUI, the customization layer developed by Xiaomi. This provides users with a consistent user experience across all Xiaomi devices, whether it’s a high-end Xiaomi smartphone or a more budget-friendly Redmi or POCO device.
Although POCO uses a customized version of MIUI, known as MIUI for POCO, it still shares many of the same features and functions as the MIUI used by Xiaomi and Redmi devices. The main difference with MIUI for POCO is its focus on speed and performance optimization, which means that POCO smartphones tend to be even faster and more responsive than their Xiaomi and Redmi counterparts. Despite this difference, the overall user experience remains quite similar across all three brands.