Xiaomi and Pocophone, to What Extent Are They Considered the Same Brand

There is no doubt that Pocophone and its Poco phones have become one of the most popular mid-range phones on the market. Its range offers us the fastest and most powerful mobiles on the market for the lowest possible price. And many ask the question, are they the same brand Xiaomi and Pocophone?

It should not be surprising that manufacturers have more and more different product ranges in order to diversify their business, but in recent years these ranges have become authentic firms that are almost independent of the parent brand. It is something that we have seen in the case of Xiaomi and Redmi or OPPO and Realme. Well, something similar happens with Pocophone.

Xiaomi and Pocophone

Are they the same brand?

Xiaomi has played cat and mouse with its customers in recent years, and on many occasions it has offered phones in China under one brand, in Europe with a different one, and with a third in countries like India. And it is that when we talk about smartphones, Xiaomi actually has three brands, these are Xiaomi itself, Redmi and Pocophone . In practice, they are independent brands, as each of these three has its own management and development teams. To the question of whether we are facing the same brand when facing Xiaomi and Pocophone, we can say that not from the marketing and distribution perspective, but in everything else.

poco m3 pro 5g filtrados

And as we say, although there are different management teams and in general a clear division between the three brands, of course between Pocophone and Xiaomi, they share obvious resources. A good example of this is that since its first launch, the Pocophone brand has had MIUI as a software customization layer, the same one used by Xiaomi and Redmi on their phones. This is just one example of team collaboration within the same company. And it is Xiaomi that handles the threads behind Pocophone, since it is the one that decides if its models in China are exported to other countries under one brand or another. In fact, now we are probably going to know a new Poco mobile in India that is the version for that country of the Redmi K40 Gaming Edition, so as you can see, the use of these brands by Xiaomi is the order of the day at will. . Basically the status of Pocophone with respect to Xiaomi is the same as Redmi.

Greater differentiation in the future?

We have recently learned information that Poco could be developing its own software layer for its phones, but basically it would be a MIUI with another name and some tweaks as in the case of Realme UI with ColorOS. The normal thing is that this differentiation between the brands does not go to more in the future , not even in the software. In recent weeks we have seen how another of the most powerful groups in the market, such as BBK, which brings together brands such as OPPO, OnePlus, Realme and Vivo, is merging its teams again, especially in the software aspect to be able to unify as much as possible their layers.

poco m3

Therefore, it is normal for Xiaomi to continue using the Poco brand exclusively for marketing and product positioning purposes in different markets, but it will not be more than that, a brand to put on one or other Xiaomi models to place them in the range suitable according to the market. Rest assured that when you buy a little mobile you are getting a phone that is really a Xiaomi in essence, with all the good and bad that this entails. What does not mean that every time Pocophone , with the success it is having around the world, distances itself a little more from Xiaomi to explore the cheapest product ranges with its own identity.