Apple stands out for having a very remarkable solidarity side in many areas of society today. One of the most remarkable ways that Apple has to raise money is with its range of products (PRODUCT) RED, characterized by having a red color in their exterior design. In this article we explain everything you need to know about Product Red and everything behind this collection.
What is (PRODUCT) RED?
Product Red is a brand that includes numerous companies of relevance in the world such as American Express, Converse, Emporio Armani, Microsoft and Apple among others. Its objective is to allocate a part of the profits generated by the products categorized as RED to a charitable cause. Specifically, it is destined for the Global Fund to Fight AIDS, Tuberculosis and Malaria, although it is also being destined to other causes depending on the situation that humanity is going through.
To go to the origin of this brand, we must go back to 2006 when U2 leader Bono and Bobby Shriver from Debt AIDS Trade in Africa created this brand. Obviously all the companies that release products under this name and in red color receive an important media coverage increasing their sales. Obviously in exchange for this, as we have previously commented, a small donation of the benefits is made.
Brand principles
As can already be seen from the name of the charitable foundation, the percentage of profits is mainly destined to different policies on AIDS research and prevention. In this way, it is about showing the most supportive side of society when making the purchase of these products. At this time Apple has been able to raise more than 200 million dollars that have been directed to this policy. Obviously Africa is one of the continents where there is a greater affectation by this disease. In this there are hardly any means to be able to face AIDS or in terms of prevention and obviously not in terms of treatment. In addition, funds have also been allocated to the education of the youngest, especially girls, to try to strengthen the development of this continent, which for the most part is underdeveloped.
Obviously (PRODUCT) RED asks its partners to defend its same principles in a common way. It is not logical that a company that overwhelms the rights of the most disadvantaged people is within the brand. So far, these requirements have obviously been met and reports are periodically given on what has been achieved with all this money raised. Unfortunately, it is not entirely sufficient and (PRODUCT) RED is presented as an initiative that invites users to contribute both to these products as well as to other charitable causes. Finally, the basic objective is to give visibility to the problem that exists in Africa and increase the opportunities that the inhabitants of the continent may have.
How much money is contributed
Within PRODUCT (RED) there is no obligation to say when it is contributed for each of the products sold. We as users have no knowledge of how much is being contributed with our purchase when buying this type of product. Some brands do report these percentages, such as Motorola, which contributes 50%, but Apple and many others keep it ‘secret’.
What if Apple makes public from time to time is the amount of money that has been raised with its products since it is part of this initiative. This collection is close to 200 million dollars as we have commented previously. Obviously, little by little, the launch of this type of product is intensifying, reaching more and more range of products. At the beginning, as we will comment below, there were few RED products that were in the Store but little by little they are increasing.
Campaign for COVID-19
Exceptionally throughout 2020, Apple turned the proceeds of these products around. As a result of the global problems caused by COVID-19 and the money that is needed for research as well as to help the most disadvantaged people, Apple has offered these benefits to the Global Fund for COVID-19. This exception began in mid-2020 and lasted until December 31, 2020. In this way, Apple wanted to contribute its grain of sand, apart from making a donation of its own, to progress in the investigation with the aim of achieving a vaccine as well as protect the population that has a greater risk of suffering from this disease and pass it in the worst possible way.
Apple RED products
Many products from Apple and its associated brands have been released with a RED edition. As we have commented, in the beginning there were few products where it was decided to include the characteristic red color, but little by little it is reaching the rest of the Apple brand products.
Accessories Product RED
The range of products that is most focused on Product Red, are undoubtedly accessories. Every year from Apple releases numerous accessories with this color, including protective cases for the iPhone and also for the iPad. In addition, numerous silicones are also launched with this characteristic color as well as other accessories related to music such as Beats headphones or speakers of this same brand.
iPhone Product RED
- iPhone 7
- iPhone 7 Plus
- iPhone 8
- iPhone 8 Plus
- iPhone XR
- iPhone 11
- iPhone SE (2nd generation)
- iPhone 12
Apple Watch Product RED
- Apple Watch Series 6
What about the Mac and the iPad?
Currently there is no iPad or Mac that has a Product Red color red. Although, although there is no information that points to the launch of these teams, it is possible that the success that the Apple Watch Series 6 has caused in this color make Apple consider this possibility.
Obviously the company encourages users to get hold of one of these products. In this way you are collaborating with a charitable cause that tries to alleviate the effects of AIDS in those most disadvantaged as it is in Africa.