What differentiates Pocophone mobiles from Xiaomi mobiles?

In case you are aware of the technology, you will have noticed that the similarities between Xiaomi and Poco phones are many. What’s more, we can even buy Pocophone mobiles in Xiaomi’s stores and website as if they were their own. This was the case until at the beginning of 2020 they decided to step aside to become independent in a certain way.

What differentiates Pocophone mobiles from Xiaomi mobiles

But anyway nothing seems to have changed for users, who keep running into that Xiaomi’s customization layer, the popular MIUI is still with them. An advantage in any case, but one that makes it more difficult to find those differences between Xiaomi and Poco that we expected to see in a simpler way after that independence that many doubt has occurred.

A launcher that differentiates them

Anyone who has had a Poco smartphone in their hands and another from Xiaomi, will have realized that in simple terms the software is not the same. Poco integrates the one known as Poco Launcher to give a feeling of difference to what we see in Xiaomi. But the truth is that this is only a slight facelift that we can even install on Xiaomi phones to make them identical or on any other through the APK.

poco launcher

When entering the settings we realize that it is MIUI and that there are no major changes here. Even the apps that are installed by default are the same, the control panel is traced and there are no differences. In addition, the Poco launcher has not received news for a while and many are those who stop preferring it since it is becoming outdated compared to MIUI 12 without a launcher.

Marketing represents the biggest change

Since their separation it was made clear that one of the main reasons for this movement was preceded because both brands were going to take a different path in terms of marketing. Since then, Xiaomi’s promotions have not stopped growing in Spain and in other countries to sneak onto television with large campaigns, while Pocophone has followed a fine line closely linked to the internet where the younger audience is.

Poco M3 Pro 5G

That market is where Poco has much more to offer, with low prices that we all know and giving a different look. Poco’s marketing has even sneaked into their phones with very striking colors that have been preceded by the idea that Xiaomi had from the beginning with this brand, to give the best for little money, which has remained the same. Therefore, the most important difference between Xiaomi and Poco is where they are sold, for whom they are sold and how they do it.

Two sales systems that are not the same

The separation and one of the differences that most affect users between Xiaomi and Poco has to do with the options where we can get to buy mobile phones. Xiaomi and even Redmi terminals are sold to the general public through companies such as Movistar, Vodafone and Orange, but nevertheless we are not going to find Poco terminals.

xiaomi mi 10 ultra en las manos

They have not made that great leap that will allow them to achieve a greater number of sales, something that seems limited to Xiaomi smartphones that earn that benefit. This in turn could be related to the key so that many think that Poco continues to have good and low prices, while Xiaomi increases them slightly.