With the launch of the latest Apple phones, we have experienced a price increase in conditions , making the iPhone 14 Pro and Pro Max models more expensive. This, however, according to experts in the field, will continue to be repeated with the next key release, which will arrive within a year, with what will be called iPhone 15.
However, we can think that this will happen due to inflation or because life is becoming more expensive and without forgetting this, there are other reasons. Apple is changing its sources of income, dividends in other services, such as options to buy cloud storage, in addition to other services such as Apple TV and the next reinvention would come to phones.
Continuist iPhone or iPhone with innovation
We have been seeing for many years how the criticism against Apple does not stop repeating itself for renewing its phones to the minimum and what has happened this year has gone further. While the innovation has existed in the Pro models, the so-called iPhone 14 and 14 Plus have remained consistent with what we saw a year ago, even with the same chip. The large number of people who want an iPhone in their lives ensures sales for the firm and this allows them to treat the market in a very different way than what happens with Android.
As Ming-Chi Kuo points out on Twitter, the direction Apple seems to be taking is focused on separating the 4 models by preference and budget . If you want an iPhone with the latest technology, the best cameras and good batteries, you’ll want to spend as much money as you need, that’s where the biggest outlay and price hike we’re talking about is. If the firm wants to continue innovating and bringing new advantages to its iPhone 15 Pro, it will have to invest again and then raise prices, like this year.
郭明錤 (Ming-Chi Kuo)@mingchikuo(1/2)
I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP.September 09, 2022 • 06:23541
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Meanwhile, the technology that is already ‘amortized’ would go to the iPhone 15 , to continue getting performance. We don’t know exactly what Apple’s internal decisions will be, nor how many years it will take for, for example, Dynamic Island to be integrated into base phones, but it is the best example to imagine something that makes a difference and for which many people I would pay more money.
The Ultra phone, the next step
For investment in new features, technologies and in general to get Apple back to reign in mobile technology, the launch of a phone that sets the pace seems necessary, as is the case with the Apple Watch. For weeks we have heard about a possible iPhone Ultra, something that many people would welcome, especially if it ends up integrating advantages that have been requested for years, such as an excellent telephoto lens or really fast charges. In this case, even if the price exceeds 1,500 euros for the iPhone 14 Pro Max, there would be people willing to pay it.
With all these movements, the division of smartphones would be further segmented within Apple, creating its own ranges within each series of terminals . Who knows if we even get to know an iPhone Lite, things are changing at Apple and almost every path seems possible.