Samsung has teamed up with Mediapro to launch a new application with which to watch football content, such as LaLiga, LaLiga SmartBank, the UEFA Champions League, the UEFA Europa League or the UEFA Conference League, in addition to other content.
This application will be exclusive to the Horeca segment (acronym for HOtels, Restaurants and CAterings), so those establishments with a Samsung Smart TV of a model year 2018 or later will not have to depend on the official deco for Bar TV.
TV Bar on Samsung Smart TVs
In addition to the possibility of direct contracting through operators, Mediapro launched an option for direct contracting through an OTT platform called Bar TV , which in principle was served with an official self-installing decoder that allows public establishments to offer their clients the best competitions football: LaLiga Santander, LaLiga SmartBank, the UEFA Champions League, the UEFA Europa League, the UEFA Conference League and the best content from the LaLigaTV Bar channel.
Now, those establishments that have a Samsung Smart TV will not even have to resort to said deco, but will be able to directly view the contents of Bar TV from the new application that has been launched.
In time for the El Clásico on October 16, Samsung is expanding the number of options to enjoy the sports offer and be able to watch football in this type of venue.
“ Once again, Samsung makes a strong commitment to the content catalog within the ecosystem of our smart TVs. With the incorporation of all the content of Bar TV, we add a wide range of sports content to the hospitality sector. To this we must add other applications that we already have, such as Movistar+, Orange TV, DAZN, +TDP or LaLigaSportsTV, in addition to our integrated content platform, Samsung TV Plus, which includes a wide range of entertainment on all our televisions” , he indicated. Miguel Ángel Ruiz, Head of Brand Strategy & Innovation at Samsung Electronics Iberia.
much more than football
Although the king of sports is the main protagonist of Bar TV, the subscription to this OTT includes the contents included in the DAZN Bar package , so that establishments can offer a more diversified offer with F1, MotoGP, Premier League, UEFA Women’s Champions League and Turkish Airlines EuroLeague.
In this way, establishments can diversify their sports and motorsports offer during those times when live LaLiga or Champions League football matches are not taking place.