Yesterday we knew the sales of smartphones worldwide in 2020, in which we have seen important changes at the top of the main manufacturers. Realme, for its part, has been revealed as the manufacturer that has grown the most in 2020, a milestone that joins that of the brand that has managed to sell 50 million devices in less time.
In a market as competitive as that of smartphones and consumer technology in general, it is increasingly difficult to see success stories like the one that Realme has starred in in such a short time. And 2020 is the best example of this, verifying with numbers that the Chinese firm is following a pronounced ascending line.
In the Top 7 of the main manufacturers
The data from the consultancy Counterpoint put in black on white the excellent results that Realme has achieved throughout 2020, and thus confirming the strongest upward trend in the mobile market. Something that shows an increase of 65% in the shipment of mobile phones compared to the year of 2019 . If in 2019 the firm sold 25.7 million mobiles, in 2020 those sales have grown to 42.4 million mobiles.
Realme has been the fastest growing manufacturer for five consecutive quarters , which has allowed it to reach the seventh position in the market for mobile manufacturers. In the last quarter of 2020, Realme’s growth compared to the same period of 2019 has been spectacular, reaching 80% more . Realme has also doubled its market share in the last quarter, going from 2% in 2019 to 4% in 2020, with a total of 14 million mobile phones sold worldwide. In the general calculation of the whole year, the market share has grown to 3%, compared to 2% in 2019.
More valuable growth in today’s environment
If the figures that Realme has harvested are already good, they are even more so if we take into account the socioeconomic context in which the year 2020 has developed . With a pandemic that has paralyzed half the world and a downward perception of the economic situation, the brand has reaped its best results ever. In a market that in the last four months has reduced its sales by 1% compared to the same period of 2019, although in the inter-annual period of the last quarter it has finally ended up reaching an increase of 8%.
New models for a wider range
Logically these good results are the fruit of a complete and varied range of mobiles, which in 2020 has seen how it was modeled with numerous models. There have been mobiles that have become authentic super sales, such as the Realme 7 5G, which was one of the sensations of Prime Day and Black Friday .
In 2020, in addition to mobile phones, the company has also turned to the wearables market, with the launch of its Realme Watch S smartwatch, or the Realme Buds Air Pro wireless headphones. Now the great challenge for the Chinese brand is to overcome these good results for 2021 and climbing the list of the main manufacturers on the planet, something for which he will have to continue to surprise with his new mobiles and smart devices.