The two biggest teams in LaLiga, Real Madrid and FC Barcelona , both have their corresponding television channels. That of Real Madrid can be seen throughout Spain on DTT , while Barça TV only broadcasts on DTT in Catalonia. Now, Real Madrid wants to expand its commitment to its channel to create its own OTT ( over-the-top ) streaming platform.
This has been revealed by Europa Press, which has had access to the documents of the request for information to the Ministry of Economic Affairs and Digital Transformation by Real Madrid last May. The request talks about a project baptized as Real Madrid Digital Factory , and its purpose is to have content on demand and live streaming. All Real Madrid content on the Internet would be accessible from mobile, web and Smart TV applications , distributed in the cloud and with the use of AI.
From DTT to your own streaming platform
Thus, the television channel could be converted into a streaming platform. The reason for requesting permission from the Ministry of Economic Affairs and Digital Transformation is to access the aid plan of Spain Audiovisual Hub of Europe, for which the platform could receive about 8 million euros through component 25 of the Recovery Plan, Transformation and Resilience .
The Audiovisual Hub project seeks to attract investors to Spain and reinforce content production in our country, for which there is an investment of around 1,600 million euros, of which 200 million come from the Recovery, Transformation and Resilience Plan.
New ways of obtaining income
To produce all the content, the team would create a studio in which to carry out the production of all the content, and thus expand the capacity to generate content for the fans, being more easily accessible than at present through the linear channel that we can see on our televisions.
Real Madrid has also refused to participate in LaLiga Impulso , a project by which the CVC fund will inject 2,700 million euros into the competition. The team announced a week ago that it was going to take legal action against Javier Tebas and the CVC fund for this economic agreement, which it considers to be a deception for the clubs, and that it puts the future of the 42 First Division clubs in the hands of a fund. and Second Division.
According to this agreement, 10.95% of the audiovisual rights are expropriated from the clubs for 50 years, and contrary to the law. The clubs normally have the audiovisual rights assigned exclusively for their commercialization under a competitive regime and in terms of three years.
Thus, to avoid participating in this type of agreement, the white club has decided to undertake other projects through which to obtain greater profitability, as is the case with this new streaming platform .