The computer sector is not having its best moment with sales that have not seen any growth in recent quarters. This is something that has ended up changing in 2020 when it suffers a general growth of 11% , and here Apple has had a lot to do with the latest data, in part thanks to equipment such as the MacBook Air and MacBook Pro with M1.
MacBook resumes growth in 2020
MacBooks have suffered a fairly significant stagnation in recent years as a result of iPad sales. 2020 has finally changed this as the Mac sector has grown again, specifically by 11% throughout all fiscal quarters. With 22 and a half million devices sold, Apple ranks fourth with a 7.6% market share. This counters the few more than 19 million units that were shipped last year, 2019, with a 7.2% market share.
This growth can certainly respond to the pandemic and the need for users to have a powerful computer with which to work from home. Although the iPad has also played a leading role in these telework sessions, the computer has also taken part of the cake. Obviously the arrival of new equipment, especially at the end of the year with a new processor, has also caused many users to have renewed their old computer with an Intel processor.
Apple does not manage to rise in the ranking of brands
From Canalys PC Analysis they have published a table with the data collected in January 2021. In this you can see the ranking of all brands and sales in general. To give us an idea, Apple in 2019 was in fourth place and in 2020 it has also remained in fourth place without being able to beat the rest of the brands. Likewise, growth has been quite good, as we have previously commented, of 16.6%. Above Apple you can find other competitive brands such as Lenovo, which leads the ranking with a market share of 24.5%, HP in second place with a share of 22.8% and Dell in third place with a share of 16.9% .
Obviously Apple is very far from exceeding them as seen in the market shares since there is more or less 10 points of difference with Dell. This is something totally expected by everyone since Apple laptops are intended for a specific audience, mostly professional. The prices that Apple has in its catalog are not too attractive for the basic user who can opt for another cheaper brand or simply for a tablet.
In 2021 the market is expected to be much more competitive as the industry is shifting to the new needs that are emerging among users. We will have to analyze whether Apple continues to maintain this fourth place or finally overtaken by Acer, which has a higher growth in 2020 and may end up hunting the Big Apple company in 2021.
