To attract more converting customers, you may address them directly: offer more discounts, stock up on more items that people actually buy, or simply offer them your know-how. However, to increase your chances of getting noticed online, you may try another approach, which is working out a clever long-tail SEO strategy. What is that, and how to do it?
What is Long-Tail SEO? Real-Life Example
This is a strategy that focuses on optimizing your online store for phrases made up of three or five words. Here is how it works in real life.
A searcher intends on expanding their home bartender’s inventory. Let’s assume his name is Noel, and he needs more glassware. Piña colada glasses more precisely. He can do it in two ways.
FIRST SCENARIO If he uses short-tail keywords – more general query – he would probably type a phrase like ‘cocktail glasses’ into Google. After hitting Enter, Google shows him a list of online stores selling various types of cocktail glasses: highball glass, martini glass or coupe glass, to name just a few. Is Noel interested in buying those? Not at all. That’s why he needs to visit each store and look through the inventory to find the pina colada glasses. Even though he will probably find them, it takes him longer to achieve his goal.
SECOND SCENARIO If he uses long-tail keywords, he will make himself a satisfied customer way quicker. Using a more precise query like ‘pina colada glasses’ or ‘pina colada cocktail glasses’, Noel helps Google display the exact item he intends to buy. He accomplishes his goal faster.
Long-Tail SEO Attracts Converting Customers
Long-tail SEO works wonders because it allows you to reach out to the customers that already know what they want to spend their money on. There is no need for you to create the desire for your product or service because they already have this feeling developed. Instead, it would be wiser to spend your energy on getting the top place in SERP.
It’s also worth realizing that such determined and converting customers are more willing to leave their money in an online store that appears as one of the very first ones in search engine result pages. This means that the closer your online store is to the position zero in Google, the higher the chance of searchers buying from you.
How to Draw Up a Long-Tail SEO Strategy That Works | 5 Simple Steps
The whole process of designing and implementing long-tail SEO to your website can be summed up to just five basic steps.
First, you need to do keyword research. Use tools like Keyword Planner or BuzzSumo to do so. Visiting popular forums like Reddit may also appear extremely useful – this way you learn how your potential customers talk about the products you offer.
Second, from the keyword base you’ve just created, choose the long-tail keywords that describe your product or service best. Optimize each page of your website for no more than 2 or 3 different keywords. Never use the same phrases twice. Otherwise you risk keyword cannibalization.
Third, now it’s time to optimize your existing content for the new phrases. Probably you will need some extra time to create new blog posts or product descriptions including the long-tail keywords.
Fourth, take a look at title tags and meta descriptions to see if they need to be upgraded. It would be great if you managed to get some new backlinks to build up your website authority in Google.
Five, check if all the steps you have gone through bring you more clients. Open Google Analytics and Google Search Console to verify if you managed to attract those converting customers.
What if your plan fails
In case the results you see aren’t satisfying, don’t give up. It may seem that you need somebody to help you develop a long-tail SEO strategy a bit better. Turn to your friends and acquaintances, watch some YouTube tutorials or get your hands on SEO-related books. The only downside is that it all takes time and experience that most business owners simply don’t have.
Luckily, there are numbers of SEO agencies that specialize in designing customized plans for online business owners like you. With their assistance, your online store can win more converting customers pretty quickly.