The Korean firm is in the process of restructuring its range. That is something that we have been able to appreciate in recent months, with the end of the LG G range and with the LG V replacing these. Now the Korean firm announces LG Velvet , its new high-end focused on design.
The reality is that in recent years LG mobiles have been somewhat lost in the high-end, with terminals that have not known how to adapt to changes and with quite high prices, despite the fact that they have always offered the best technology. But precisely the design has been one of the aspects in which they have least innovated, something that could change now.
LG Velvet, the new high-end brand
So aware of this, from LG they have now announced a new range of mobile phones , called LG Velvet , in which design is going to be the distinctive feature compared to the rest of the competition. The firm calls it a new design language, a range where appearance is going to be a very important part of what these phones can offer. Some phones that will be high-end for their design and cameras, and not so much surely for the power of their processor.
It seems that LG wants to join that trend of mobiles that move between the premium mid-range and flagships, something increasingly common in the market. Among the novelties that LG has presented with its new Velvet line, it has especially highlighted the new Raindrop camera . LG wants to differentiate itself, literally says it, from the square cameras that are being seen on many mobiles today. And for this, it opts for a more harmonious design, with a triple camera accompanied by a flash that is oriented vertically in the corner, and where each of the sensors and finally the flash are smaller and smaller to follow a descending line.
This achieves a camera that takes up less space and makes the whole more minimalist . Another differential aspect of this new range would be 3D Arc Design , which basically blends the back of the phone with the screen thanks to symmetrically curved edges . Therefore it will be a mobile phone with an even more comfortable touch and grip, as well as offering a completely new look. LG has ensured that these changes seek to establish a clearer and easier to perceive brand identity for consumers. Without a doubt we are waiting to know what this first LG Velvet will bring us, not only in design or features, but also in price, and where it will finally be located.
Source>LG